Lorna liberates her clients from getting bogged down by the multiple challenges of commercializing and marketing pharmaceutical brands, the usual strategic approaches, or the confines of traditional healthcare marketing thinking.
4 fast facts you should know about Lorna:
- Started Elevate based on a vision of serving clients’ strategic, business, and commercial aspirations on a higher level than tactical execution
- A history of pioneering and perfecting the key elements of strategic partnering: analysis of complex market landscapes; providing sound, educated counsel; and being a dedicated, tireless, tenacious advocate for achieving commercial goals
- A career path that has taken her from Wall Street to law (Weir holds a JD), from business-to-business and consumer marketer to healthcare specialist. Former president of successful healthcare agencies Dudnyk and Vox Medica, and more recently principal of a commercial strategic consulting firm that became the basis for Elevate
- More than 18 years of experience in healthcare marketing and communications, spanning pharmaceutical, medical devices, and diagnostics across a number of therapeutic areas, including oncology, hematology, medical devices and diagnostics, central nervous system, nephrology, rheumatoid arthritis and osteoarthritis, cardiovascular, and obstetrics and gynecology