Lorna Weir, Founding Partner
Lorna liberates her clients from getting bogged down by the multiple challenges of commercializing and marketing pharmaceutical brands, the usual strategic approaches, or the confines of traditional healthcare marketing thinking.
4 fast facts you should know about Lorna:
- Started Elevate based on a vision of serving clients’ strategic, business and commercial aspirations on a higher level than tactical execution
- A history of pioneering and perfecting the key elements of strategic partnering: analysis of complex market landscapes; providing sound, educated counsel; and being a dedicated, tireless, tenacious advocate for achieving commercial goals
- A career path that has taken her from Wall Street to law (Weir holds a JD), from business-to-business and consumer marketer to healthcare specialist. Former president of successful healthcare agencies Dudnyk and Vox Medica, and more recently principal of a commercial strategic consulting firm that became the basis for Elevate
- More than 18 years of experience in healthcare marketing and communications, spanning pharmaceutical, medical devices, and diagnostics across a number of therapeutic areas, including oncology, hematology, medical devices and diagnostics, central nervous system, nephrology, rheumatoid arthritis and osteoarthritis, cardiovascular, and obstetrics and gynecology