News & Insights

Elevate Gets Even Sharper Adds Scott Harper

Senior Talent Harper To Lead Client Engagement and Delivery

Elevate, the strategic and promotional marketing agency that serves healthcare challenger brands, announced today that healthcare agency veteran Scott Harper has been added as Vice President, Client Engagement & Delivery.

What New Skills Are Required of Creatives Today?

Chief Creative Officer Barry Schmader Shares His Thoughts With PM360

This month PM360 posed the question "What New Skills Are Required of Creatives Today?" to a panel of advertising industry veterans. Elevate's Chief Creative Officer, Barry Schmader, participated in the discussion and shared his thoughts on what is need to thrive in today's creative marketplace.

Elevate Honored as a PM360 Greatest Creator

DePuy Synthes Trauma Shines With Impactful Creative

Every year, PM360 showcases some of the best creative work from agencies serving the life sciences industry from the past year. The Greatest Creators Showcase of agency work done for the industry celebrates only 15 selections of the best creative submissions annually. Each agency explains the creative process behind their campaign and lists the people responsible for working on it.

A Tide of Creative Talent Comes in at Agency for Challenger Brands

Powers and Wesemann Join the Elevate Team

Elevate announced a series of additions to the creative team in 2018 with a new creative director, group art supervisor, and copywriter coming on board. Tara Powers has created award-winning healthcare marketing campaigns for Fortune 500 companies and start-ups alike. Paul Wesemann comes to Elevate with over 10 years of healthcare advertising under his belt.

Elevate Healthcare Wins Multiple Pharma Choice Awards

PM360 named Elevate as a Pharma Choice Winner for Best Sales Aid, Print Campaign, and Self-Promotion 

PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries, has named Elevate Healthcare as a 2017 Pharma Choice winner. Elevate Healthcare was honored with the Gold award for Best Sales Aid for ADASUVE (loxapine) inhalation powder and two Bronze awards for Best Print Campaign for the MAXFRAME Multi-Axial Correction System and Best Agency Self-Promotion.

Insight on Marketing CAR-T Therapy

Barry Schmader Shares Oncology Marketing Wisdom

Each month MM&M asks four executives to share their thoughts on a topical question facing healthcare marketers. October's topic featured oncology marketing with the following question: CAR-T therapy, the latest innovation in oncology, represents a new type of treatment. What should marketers keep in mind as they begin to market this therapy? Barry Schmader, Chief Creative Officer, weighed in. 

The Future of Patient-Focused Marketing From The Agency C-Suite

Frank X. Powers Shares His Perspective With PharmaVOICE

In the September issue of PharmaVOICE, they dove deep on patient-focused marketing. Marketers in the life-sciences field are facing ever-evolving challenges to meet ever-changing patient expectations. According to one recent study, 77% of patients start their health journey online beginning at a search engine. This action alone provides marketers huge opportunities as well as challenges to connect with patients or caregivers at the very start of the engagement cycle. As a result, marketers are starting to incorporate digital and social aspects while also embedding personalization throughout the communications, especially in more traditional channels, such as television.

Elevate’s Nelson Shares How to Best Work With Advocacy Groups

MM&M Chats with Chief Scientific Officer Kathleen Nelson, PhD

Each month MM&M asks four executives to share their thoughts on a topical question facing healthcare marketers. This August's topic featured rare diseases with the following question: Patient communities and advocacy groups have become increasingly influential in the regulatory and commercial process for rare-disease drugs. How can marketers best work with these organizations to achieve brand objectives? Elevate's Chief Scientific Officer, Kathleen Nelson, PhD, responds.  

Weir Honored by PharmaVoice 100

Inspiring a New Generation of Women Leaders

Elevate Healthcare, the agency advocating for healthcare challenger brands, announced today that Founding Partner Lorna Weir has been named to PharmaVOICE's list of the 100 most inspiring people in the life sciences industry. The honor, published in the July/August 2017 issue of PharmaVOICE, recognizes both leaders for their valuable contributions to the industry and dedication to improving patients’ lives, while also mentoring the next generation of industry leaders.

Elevate Named to the 2017 MM&M Top 100

For the second time, Elevate named to exclusive industry list

Elevate Healthcare's successful first full year providing early stage counsel to companies launching specialty products might not even be managing partner Lorna Weir's best accomplishment in 2016.

Weir named a 2017 PM360 ELITE Transformational Leader

Elevate Founder Recognized as a Champion of the Challenger

PM360, the premier information resource for marketing decision makers in the pharmaceutical and medical device sectors, has named Lorna Weir, Founder & Managing Partner at Elevate Healthcare, as one of the 2017 PM360 ELITE 100 in the Transformational Leader category. Now in its third year, the PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represent the most influential people in the healthcare industry today.

Elevate’s Schmader Shares Do’s & Don’ts for Client-Agency Partnerships

Creative Icon Offers His Wisdom on Forging Lasting Relationships

In the June 2017 PharmaVOICE, the Marketing Mashup feature discusses agency-client relations. A true partnership is a rare find, and when a pharma client and an ad agency develop one, magical things happen. Much like any relationship, these partnerships take chemistry, communication, transparency, trust, and commitment. Also, setting expectations clearly and up front helps smooth the partnership road.

Med Ad News Agency Issue Features Elevate Healthcare

Creating Innovation in the Agency Business

Elevate is disrupting the definition of the traditional agency and transforming healthcare marketing by adapting a key principle of peer-to-peer commerce in the agency world – improving and enhancing a robust interface between individuals to more efficiently accomplish mutual goals, management says.

Elevate’s Frank Powers Featured in PharmaVoice

Marketing a pharmaceutical product or medical device to a healthcare professional audience has changed radically, even for market leaders and establishment brands. But for challenger brands—the brands with something to prove, obstacles to overcome, perceptions to change—the dilemma is even bigger. They need to need to find new ways to compete in this landscape. Market leaders frequently have a unique mechanism of action or a breakthrough clinical profile that allows the product to succeed on clinical merit alone. Challenger brands often do not have that clinical advantage, or first-in-class leverage, or the ability to outspend. Yet many still cling to replicating analogs that simply don’t apply to them.

Elevate Founder Weir Earns MM&M Hall of Femme Honor

Lorna Weir Named Among the Top Senior Female Leaders in the Healthcare Industry

Medical Marketing and Media has announced the selections for the prestigious Hall of Femme, and Lorna Weir, Founding Parnter of Elevate, was among just 16 senior leaders chosen for the honor. The MM&M Hall of Femme honors 16 of the most-senior female leaders throughout the biopharma, medical device, diagnostic, and agency sectors of the healthcare industry who have made a significant impact in marketing and communications. Weir was chosen based on her illustrious career in pharmaceutical marketing leadership, for the role she plays today in disrupting traditional agency models by founding her own innovative agency, and for helping to further the causes of women in the industry.

PM360 names Elevate to Greatest Creators of 2017

"Seconds Count" Campaign Showcased as Top Creative Work

Elevate is proud to announce its work has been chosen for inclusion in PM360 Magazine’s Greatest Creators issue. PM360’s Greatest Creators is an annual showcase of some of the best creative work from agencies serving the life science industry from the past year. This year, only the top 16 selections are featured in the issue, representing the best of the hundreds of submissions received. Each agency explains the creative process behind their campaign and lists the people responsible for working on it.

Med Ad News names Elevate a Finalist for “Best Device Campaign”

EVZIO Creative Nominated for Best Medical Device Campaign in the Manny Awards

Elevate, the strategic and promotional marketing agency that serves healthcare challenger brands, has been nominated in the Best Medical Device Category in the 2017 Manny Awards, a premier awards show presented each year by MedAdNews to honor the top agencies, best work, and most accomplished people in healthcare marketing and advertising.

Regina Brown joins Elevate as Director, Client Engagement

Agency Continues to Expand with Seasoned, Senior Client Engagement Specialists

Elevate, the strategic and promotional marketing agency that serves healthcare challenger brands, announced that healthcare agency veteran Regina Brown has been added as Director, Client Engagement.

The Creative Process

The impact of digital is raising the bar on today's creative process. That is the editorial topic this month posed by the leading life sciences industry publication PharmaVOICE in its article, “The Creative Process,” featuring Elevate’s Chief Creative Officer, Barry Schmader. The article explores how digital technology has changed the creative process and industry experts share what is effective in 2017 when building creative campaigns.

The 7 Questions of Creativity

Jeff Leisawitz is an award-winning musician/ producer, a critically acclaimed author and internationally distributed filmmaker who has devoted his life to creativity. As the guy behind Electron Love Theory, Jeff fused interviews with Seattle’s WTO demonstrators into electronic music, garnering more than a quarter million downloads worldwide. Jeff has released five studio albums and has landed thousands of music placements in film, TV and multimedia for clients like HBO, MTV, Discovery, Microsoft, NBC and many others. Jeff recently sat down with Elevate Founding Partner, Frank X. Powers, and explored the 7 Questions of Creativity.

Elevate’s Evzio Campaign Wins Pharma Choice Award

EVZIO "Seconds Count" Honored as a Best Professional Campaign

PM360 magazine has just announced the winners of their 2016 Pharma Choice Awards, including the bronze award for Elevate Healthcare Marketing in the Best Professional Campaign category.

Elevate Named as a Top Innovative Startup

PM360 Recognizes Elevate Healthcare for Disrupting the Status Quo of the Agency Model

What if you were able to take one of the key principles of the peer–to-peer commerce model—a streamlined yet robust interface between individuals to accomplish mutual business goals—and apply it to an agency model? Elevate Healthcare Marketing is doing just that.

Want to Listen Better? Ask the Right Questions

The tidal wave of big change in digital technologies saturated the pharma world by giving patients access to more information than they’d ever had, or maybe could even handle. Before that, pharma companies and marketers focused on the healthcare professional audience, and their efforts didn’t necessarily have to accommodate patient opinion–or their feelings and concerns over treatment. Things have clearly changed.

Tamborello Appointed Executive Director, HR & Workplace Operations

Joins Former Colleagues in Building a Unique Mission-Based Culture Dedicated to Elevating Healthcare Marketing

Elevate Healthcare Marketing announced today that Lisa Tamborello, PHR, has joined as Executive Director, Human Resources & Workplace Operations. In this role, Tamborello will assume leadership of the company’s human resources team and all aspects of its workplace operations.

Citybizlist sits down with Frank Powers, Founding Partner of Elevate Healthcare

A Video Conversation about Elevating, Liberating, and Motivating Industry Leaders

Frank X. Powers is one of the founding partners of Elevate Healthcare Marketing, a multidisciplinary strategy practice based outside of Philadelphia. Elevate Healthcare specializes in product strategy and communications for the pharmaceutical, biotechnology, and medical device sectors. The firm takes a boundary-pushing, performance-focused approach to marketing and sales activities, with the intention to improve outcomes for caregivers, physicians, and patients.

Elevate Continues Growth with Addition of Chief Scientific Officer

Kathleen Nelson, PhD Brings Specialized Expertise in Oncology and Immuno-Oncology

Elevate Healthcare today announced the appointment of Kathleen Nelson, PhD, as Chief Scientific Officer. Nelson brings more than 20 years of experience in medical education and scientific communications in a variety of settings including major universities, hospitals, and communication agencies.

Elevating Healthcare Through Marketing

Since the mission of Elevate is not just to strategically elevate our clients’ businesses, it is to help elevate healthcare overall, we are always on the prowl for developments, enhancements and trends that do just that. There are multiple ways that healthcare is being elevated, all the time. Some may be obvious but some may surprise you. We’ll report on these periodically—this time up? Marketing.

Hlivia Joins Elevate as Practice Lead, Client Delivery

Rising Star Sets the Bar with Unparalleled Product Quality

Elevate Healthcare Marketing, the strategy practice founded by Frank X. Powers and Lorna Weir, two successful former agency presidents, has announced that 2015 HBA Rising Star Erin Hlivia has joined as Practice Lead, Client Delivery.

Elevate Featured in PharmaVoice

The implementation of digital technologies will have a great impact on the way pharma marketers engage with both patients and healthcare professionals. That is the thesis of leading shared by the leading life sciences industry publication PharmaVOICE in its feature article, "A Call for Commercial Transformation," featuring Elevate's practice lead, customer innovation and planning, Heather Aton.

The Mission to Elevate Health: Part Two

For the history of modern medicine, the driving force behind the vast leaps forward in medicine and healthcare has been improved education in medical schools producing brilliant physicians, surgeons, nurses, and medical researchers. But there has been a dramatic shift over the last few decades. It is now medical technology that far and away has been connected to virtually every important development elevating healthcare.