The 7 Questions of Creativity
Jeff Leisawitz is an award-winning musician/producer, a critically acclaimed author and internationally distributed filmmaker who has devoted his life to creativity. As the guy behind Electron Love Theory, Jeff fused interviews with Seattle’s WTO demonstrators into electronic music, garnering more than a quarter million downloads worldwide. Jeff has released five studio albums and has landed thousands of music placements in film, TV and multimedia for clients like HBO, MTV, Discovery, Microsoft, NBC, and many others.
Jeff recently sat down with Elevate Founding Partner, Frank X. Powers, and explored the 7 Questions of Creativity. In a brief excerpt from their discussion, Jeff asks Frank “have you ever encountered resistance from family, friends, or the world in general? How did you overcome those kinds of blocks?”
Resistance in my world comes from the industry itself. All too often, stock photography of patients and physicians are used in communication, to the point that that is an acceptable norm. It is not acceptable. We have some of the best minds in advertising focusing on healthcare challenges; therefore, the creative bar should be much higher than it currently is. That is why amazing healthcare creative should be celebrated and recognized, but it is sad that strong work is the exception, not the rule. My job is to ensure that exceptional creativity makes a difference.
Visit Frank’s entire interview with Jeff here.
About Elevate Healthcare
Elevate is the only agency specializing in helping guide healthcare challenger brands—biopharma and medical device brands that need to overcome more powerful competitors, market limitations, and internal obstacles to achieve their full potential. Based in suburban Philadelphia, Elevate was founded in 2016 by two successful former healthcare agency presidents, Lorna Weir and Frank Powers, as a new kind of agency, purpose-built to serve clients in the current challenging and dynamic healthcare marketing landscape.