Elevate’s Schmader Shares Do’s & Don’ts for Client-Agency Partnerships

Creative Icon Offers His Wisdom on Forging Lasting Relationships

In the June 2017 PharmaVOICE, the Marketing Mashup feature discusses agency-client relations.  A true partnership is a rare find, and when a pharma client and an ad agency develop one, magical things happen. Much like any relationship, these partnerships take chemistry, communication, transparency, trust, and commitment. Also, setting expectations clearly and up front helps smooth the partnership road.

Barry Schmader, Elevate Healthcare Chief Creative Officer shared this wisdom, ” Let’s start with the premise that creative teams should be part of building strong client relationships, which is not always the case in every agency. The single most important lesson I have learned about creative people and client relationships is to understand why a client has entered into a relationship with your agency and with you in particular. As a creative person you provide something unique — you have a different thought process than the client has. Simply put, no one in the client’s organization thinks quite like you do, which brings value to the relationship. It’s not about being buddies or being in lockstep with a client on how you think and act, but keeping a friendly, open relationship based on mutual respect of each other’s disciplines to achieve a mutual goal.” 

Head to PharmaVOICE to read the full article and learn about how Elevate is engaging with clients in the new world of healthcare.