Weir named a 2017 PM360 ELITE Transformational Leader
Elevate Founder Recognized as a Champion of the Challenger
PM360, the premier information resource for marketing decision makers in the pharmaceutical and medical device sectors, has named Lorna Weir, Founder & Managing Partner at Elevate Healthcare, as one of the 2017 PM360 ELITE 100 in the Transformational Leader category. Now in its third year, the PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represent the most influential people in the healthcare industry today.
Lorna has put her beliefs into action in her latest endeavor Elevate Healthcare—an agency dedicated to helping challenger brands succeed in the dynamic healthcare marketing landscape. Lorna has assembled a team of agency veterans to launch Elevate Healthcare. In just its first year, Elevate has already been named one of the top 100 agencies in healthcare and one of the most innovative startups of 2016.
Lorna commented on the ELITE 100 award saying, “What a truly meaningful honor. To be recognized alongside some of the brightest minds in healthcare for being a Transformation Leader is an amazing accomplishment and quite humbling.”
The PM360 ELITE Awards were established in 2015 to recognize individuals who have made a significant impact to the healthcare industry throughout their careers. More than 500 submissions were received and nominees were evaluated based on their accomplishments; testimonials from their bosses, clients, and colleagues; and supporting evidence that reflects the impact of their efforts. A total of 100 winners were selected across 18 categories, including Creative Directors, Data Miners, Digital Crusaders, Disrupters, Drug Researchers and Developers, Entrepreneurs, Launch Experts, Leaders of the Future, Marketing Teams, Master Educators, Mentors, Patient Advocates, PR Gurus, Sales MVPs, Strategists, Talent Acquisition Leaders, Tech-know Geeks, and Transformational Leaders.
“Each of the 2017 PM360 ELITE 100 demonstrated immense talent in their ability to impact our industry,” says Anna Stashower, CEO and Publisher of PM360. “These people represent the best the industry has to offer, including veterans who have made their mark over and over and up-and-comers who are just getting started.”
Lorna and the rest of the winners will be honored at a celebratory event on July 11th in New York City at the rooftop bar 230 FIFTH. Tickets are available for purchase at http://www.pm360online.com/elitetickets.
PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.
The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read. By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.
About Elevate Healthcare
Elevate is the only agency specializing in helping guide healthcare challenger brands—biopharma and medical device brands that need to overcome more powerful competitors, market limitations, and internal obstacles to achieve their full potential. Based in suburban Philadelphia, Elevate was founded in 2016 by two successful former healthcare agency presidents, Lorna Weir and Frank Powers, as a new kind of agency, purpose-built to serve clients in the current challenging and dynamic healthcare marketing landscape.