Congratulations are in order for Taylor Myers-Ackerman, who has been promoted to Manager, Client Engagement. A true asset to her teammates, Taylor is the glue on her team, she keeps projects moving, and her brands have greatly benefited from her presence and thinking.
When it comes to any kind of advertising, the creative director is who everyone turns to. They look for leadership, or advice, or concepting, or for someone to find that unique idea that will turn good creative into something amazing. Being a creative director takes a certain kind of person, and being a creative director who leads award-winning campaigns takes a person like Tara Powers. Elevate’s VP, Creative Director, was profiled for “Chops” on MM&M’s website. Steve Madden, editor-in-chief for MM&M, recently started Chops, a column about creative work and the people who make it. While he says the best creative work should stand on its own and speak for itself, Madden wants to highlight the backstory, and the story of the person and teams behind the work. Tara shares her story in the feature, talking about her role at the agency, how she wound up in healthcare advertising and her career journey, some creative work she is especially proud of, and much more.
Elevate took home an incredible honor at the 2019 PM360 Trailblazer Awards, winning the Agency Self-Promotion award for our “Welcome to the Jungle” campaign. “Welcome to the Jungle” taps into our animal instincts to grab attention with the same ferocity of the jungle beasts so prominently featured in the creative. Elevate was founded on the idea that this is a new breed of agency, one that helps healthcare brands gain traction by finding creative avenues that allow them to seize more than their fair share, despite all the competitors in the jungle of their marketplace. Bringing that to life with the animals is a natural fit, as both champion and challenger brands know that it can be survival of the fittest.
Elevate has been named one of the Best Places to Work in PA for 2019. The award is an incredible honor, recognizing the best places of employment that are benefiting Pennsylvania’s economy and workforce. Created in 2000, the Best Places to Work in PA awards program is one of the first statewide programs of its kind in the country. The program is a public/private partnership between Team Pennsylvania Foundation, the Pennsylvania Department of Community and Economic Development, the Pennsylvania State Council of the Society of Human Resource Management, and the Central Penn Business Journal. Winners are selected based on a review of each company’s workforce policies, practices, philosophies, systems, demographics, and the results of an employee survey evaluating employee satisfaction.
Nearly 70 judges pored over nearly 700 entries to pick the ad campaigns destined to be recognized as the industry’s best at this year’s MM&M Awards show held October 10 at Cipriani Wall Street in New York City. By the time dessert was served, 2 campaigns Elevate launched during the past year were recognized as creative crème de la crème.
Elevate Healthcare has received 5 PM360 Trailblazer Award nominations. PM360 is a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device sectors. The editorial staff reviewed over 500 submissions and selected nominees based on accomplishments and testimonials from clients and colleagues. Elevate has been recognized as a Trailblazer Initiative finalist in 5 different categories: Direct-to-Patient Campaign and Professional Campaign for SYNERA “Stop the Sting,” Sales Aid for HyperRAB “Protect Her From Rabies,” Self-Promotion for “Welcome to the Jungle/Challenger Brand Champions,” and for Advertising Agency Trailblazer Company of the Year.
Elevate Healthcare scores another huge triumph in 2019 as Lisa Tamborello, PHR, Executive Director, was named to the annual PharmaVOICE 100. The honor, published in the July/August 2019 issue of PharmaVOICE, is an annual list of inspiring individuals recognized for their positive contributions to the life-sciences industry. The special issue is now in its 15th year and has become one of the most-anticipated publications in the industry.
Elevate followed up its place in MM&M’s Top 100 with two nominations for the 2019 MM&M Awards. The agency has made it to the shortlist for Agency Self-Promotion and Professional Print Campaign. The MM&M Awards is the healthcare marketing industry’s premier awards program, celebrating creativity and effectiveness, and being a finalist in two categories is an honor for the team.
MM&M today debuted its annual Agency 100 report on the top agencies in medical marketing and communications. Considered the industry’s defining guide to the agency landscape, Elevate has made it into the Top 100 again. The agency has been in business for four years, and 2019 makes the fourth year in a row Elevate has appeared in the Top 100.
Elevate has had a year full of incredible news and accomplishments, and this announcement is no different as Tara Powers has been promoted to VP, Creative Director. Tara's impact has been felt across the entire agency since she started at Elevate, making an immediate difference and ushering the creative into bold and attention-demanding territory.
The June 2019 issue of PharmaVOICE has a featured article about entrepreneurs and their passion to improve the lives of patients. Elevate founding partner Frank X. Powers was highlighted, where he discussed the origins of Elevate, born from the marketplace need he and his partner recognized—a need that was worth taking the risk.
Today signaled a huge accomplishment for Elevate, as Lisa Tamborello, PHR, Executive Director, was recognized in the 5th annual PM360 ELITE Awards. The ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represent the 100 most influential people in the healthcare industry today. “The 100 individuals and teams we selected this year are truly worthy of being called ELITE,” says Anna Stashower of PM360. “Each of them is at the forefront of their respective fields and are leading this industry in exciting and new directions.”
Another big nomination for the team at Elevate, as we were nominated for “Agency on the Rise” at the 2019 Med Ad News Manny Awards. Med Ad News—the leading pharmaceutical business and marketing publication—hosts the black-tie gala event for the best in the healthcare communications industry. Elevate founding partner Frank X. Powers said, “This is a great honor that feels right. Essentially our model is to maintain a balance that could make us an Agency on the Rise every year--provide full service, but never grow so large that our most senior experienced people can’t fully engage to help solve our clients’ marketing challenges.”
MM&M’s recent #TrendTalks event featured a familiar face as Elevate founding partner Lorna Weir was there helping lead the discussion. Brand experts from patient and professional marketing, as well as digital health and strategy, weighed in on topics ranging from communicating with payers, patients, and healthcare professionals, to the broader changes across the landscape of healthcare.
Last week was amazing for all of us here at Elevate, we had two wins and a shortlist at the 2019 ADCP LOUIX Awards. Best Logo went to Aspen Green, purveyor of CBD medicinal products. We created the new identity package for their upcoming launch. The eye-catching SYNERA work received a shortlist in the Integrated Campaign category. Elevate Creative Director Tara Powers said, “It was great to see SYNERA get recognized because it confirms that the bold direction that campaign is taking is working and people are noticing it.”
PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named DePuy Synthes and Elevate Healthcare as the Professional Campaign Pharma Choice Gold Winner. The "World of Plating Solutions" campaign was inspired by the DePuy Synthes global legacy of engineering excellence and unparalleled portfolio that provides traumatologists depth and choice to treat the most challenging clinical cases. It's a globe-full of plating solutions that gives surgeons the right solution for the right patient at the right time.
The Annual PM360 Innovations Issue was established seven years ago to provide our industry with its first-ever guide to latest advancements being made in the life sciences industry. They asked for the newest startups, products, services, and divisions making an impact in any aspect of the industry. Since then, PM360 expanded to include innovative strategies being deployed as well as companies that aren’t new, but are continually doing new and innovative things. Ultimately, they were looking for the most exciting and innovative advancements that are helping to push the industry further or making it easier for people to do their jobs—and achieve better results. Proudly, Elevate was honored as the 2018 Innovation Winner in the Strategy Category for the Healthcare Challenger Brand approach.
Along with Cardinal Health and PWC, Elevate Healthcare co-sponsored the recent MM&M #TRENDTALKS: Becoming Patient-Centric in New York City. The event was attended by Elevate co-founder, Frank X. Powers, who moderated a session with top biopharma executives from the Pharma, payer, and physician marketing space. During the event, participants actively shared their observations on trends, and related their successes and challenges as their companies or clients evolved toward a more patient-centric model.
PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Grifols and Elevate Healthcare as the Best Professional Campaign Trailblazer winner. Elevate Co-Founder, Lorna Weir, shared this about the winning entry, “It’s difficult enough to follow recommendations by injecting a tremendous volume of medication, but inflicting more suffering on a patient who’d had a traumatic experience was even harder. Providing a solution to that challenge was really the essence of the HyperRAB campaign strategy. The “Animal Attack is Traumatic Enough” campaign was conceived from the idea that the face of a patient post-animal attack was the most powerful and emotional appeal that could be made to an HCP.”
PharmaVOICE recently sat down with a dozen agency CEOs, Presidents, and Managing Directors to gain their insights on the trends, challenges, opportunity, technology, and what they believe the agency of the future will look like. Elevate Healthcare Co-Founder, Frank X. Powers, participated in this year's panel and shared his thoughts on this fun topic.
Elevate Healthcare, the agency advocating for healthcare challenger brands, announced today that Founding Partner Frank X. Powers has been named to PharmaVOICE’s list of the 100 most inspiring people in the life sciences industry. The honor, published in the July/August 2018 issue of PharmaVOICE, recognizes both leaders for their valuable contributions to the industry and dedication to improving patients’ lives, while also mentoring the next generation of industry leaders.
MM&M has unveiled its annual Agency 100 compilation of the top agencies in medical marketing and communications. Featuring companies both large and small — 2017 revenue of featured firms range between $1.2 million and $239 million — the Agency 100 is the industry’s defining guide to the agency landscape. The 2018 online and print version of the Agency 100 includes a full profile for Elevate Healthcare.
In the feature article of the June edition of PM360, Elevate's Scott Harper crafted "How to Build A Comprehensive Marketing Plan" featuring the 5 main components of today's modern marketing plan. Tapping into his vast experience, Scott provides a guide that product managers (and even more seasoned marketers) can use to the assemble the elements necessary to build a better marketing plan roadmap for today—and into the future.
As Elevate Healthcare completes its second year, the agency’s growth is elevating right along. Agency leaders say the mission, model, and makeup of Elevate has resulted in people paying attention—and clients queuing up for fresh strategic thinking and award-winning creative brand ideas. According to its executives, double-digit growth in 2017 came with very few challenges for this fresh agency with veteran players—not surprising for a company built to help clients take on their most significant obstacles in brand marketing
Elevate, the strategic and promotional marketing agency that serves healthcare challenger brands, announced today that healthcare agency veteran Scott Harper has been added as Vice President, Client Engagement & Delivery. Harper has an impressive background in healthcare marketing, having held senior positions in both Account Management and Client Operations with a number of respected healthcare agencies. He joins Elevate in a newly created role of VP, Client Engagement & Delivery, which includes servicing the current rapidly expanding book of Elevate business, on-boarding new clients, and instilling rigor to organizational processes for the growing agency.
This month PM360 posed the question "What New Skills Are Required of Creatives Today?" to a panel of advertising industry veterans. Elevate's Chief Creative Officer, Barry Schmader, participated in the discussion and shared his thoughts on what is need to thrive in today's creative marketplace.
Every year, PM360 showcases some of the best creative work from agencies serving the life sciences industry from the past year. The Greatest Creators Showcase of agency work done for the industry celebrates only 15 selections of the best creative submissions annually. Each agency explains the creative process behind their campaign and lists the people responsible for working on it.
Elevate announced a series of additions to the creative team in 2018 with a new creative director, group art supervisor, and copywriter coming on board. Tara Powers has created award-winning healthcare marketing campaigns for Fortune 500 companies and start-ups alike. Paul Wesemann comes to Elevate with over 10 years of healthcare advertising under his belt.
PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries, has named Elevate Healthcare as a 2017 Pharma Choice winner. Elevate Healthcare was honored with the Gold award for Best Sales Aid for ADASUVE (loxapine) inhalation powder and two Bronze awards for Best Print Campaign for the MAXFRAME Multi-Axial Correction System and Best Agency Self-Promotion.
Each month MM&M asks four executives to share their thoughts on a topical question facing healthcare marketers. October's topic featured oncology marketing with the following question: CAR-T therapy, the latest innovation in oncology, represents a new type of treatment. What should marketers keep in mind as they begin to market this therapy? Barry Schmader, Chief Creative Officer, weighed in.