Elevate Healthcare Marketing

News & Insights

Two Wins Highlight Big Night for Elevate at 2019 ADCP LOUIX Awards

Best Campaign and Best Logo Wins Alongside a Shortlist

Last week was amazing for all of us here at Elevate, we had two wins and a shortlist at the 2019 ADCP LOUIX Awards. Best Logo went to Aspen Green, purveyor of CBD medicinal products. We created the new identity package for their upcoming launch. The eye-catching SYNERA work received a shortlist in the Integrated Campaign category. Elevate Creative Director Tara Powers said, “It was great to see SYNERA get recognized because it confirms that the bold direction that campaign is taking is working and people are noticing it.”

DePuy Synthes and Elevate Take Gold at the Pharma Choice Awards

A World of Plating Solutions Wins for Best Professional Campaign

PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named DePuy Synthes and Elevate Healthcare as the Professional Campaign Pharma Choice Gold Winner. The "World of Plating Solutions" campaign was inspired by the DePuy Synthes global legacy of engineering excellence and unparalleled portfolio that provides traumatologists depth and choice to treat the most challenging clinical cases. It's a globe-full of plating solutions that gives surgeons the right solution for the right patient at the right time.

The 2018 PM360 Innovators: Elevate Healthcare

Elevate Honored as the 2018 Innovative Strategy for The Healthcare Challenger Brand

The Annual PM360 Innovations Issue was established seven years ago to provide our industry with its first-ever guide to latest advancements being made in the life sciences industry. They asked for the newest startups, products, services, and divisions making an impact in any aspect of the industry. Since then, PM360 expanded to include innovative strategies being deployed as well as companies that aren’t new, but are continually doing new and innovative things. Ultimately, they were looking for the most exciting and innovative advancements that are helping to push the industry further or making it easier for people to do their jobs—and achieve better results. Proudly, Elevate was honored as the 2018 Innovation Winner in the Strategy Category for the Healthcare Challenger Brand approach.

#TrendTalks: Becoming Patient Centric

Elevate co-sponsored the MM&M #TrendTalks event, with discourse from top biopharma executives from across the nation

Along with Cardinal Health and PWC, Elevate Healthcare co-sponsored the recent MM&M #TRENDTALKS: Becoming Patient-Centric in New York City. The event was attended by Elevate co-founder, Frank X. Powers, who moderated a session with top biopharma executives from the Pharma, payer, and physician marketing space. During the event, participants actively shared their observations on trends, and related their successes and challenges as their companies or clients evolved toward a more patient-centric model.

Grifols and Elevate take Top Honors at the 2018 Trailblazers

HyperRAB Wins Best Professional Campaign with an Emotional Execution

PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Grifols and Elevate Healthcare as the Best Professional Campaign Trailblazer winner. Elevate Co-Founder, Lorna Weir, shared this about the winning entry, “It’s difficult enough to follow recommendations by injecting a tremendous volume of medication, but inflicting more suffering on a patient who’d had a traumatic experience was even harder. Providing a solution to that challenge was really the essence of the HyperRAB campaign strategy. The “Animal Attack is Traumatic Enough” campaign was conceived from the idea that the face of a patient post-animal attack was the most powerful and emotional appeal that could be made to an HCP.”

PharmaVOICE Agency CEO Roundtable 2018

Elevate Co-Founder Frank Powers Shares His POV on the Agency Of the Future

PharmaVOICE recently sat down with a dozen agency CEOs, Presidents, and Managing Directors to gain their insights on the trends, challenges, opportunity, technology, and what they believe the agency of the future will look like. Elevate Healthcare Co-Founder, Frank X. Powers, participated in this year's panel and shared his thoughts on this fun topic. 

Powers Honored By PharmaVoice

Elevate Co-Founder Recognized As One of the Most Inspiring Leaders in the Life Science Industry

Elevate Healthcare, the agency advocating for healthcare challenger brands, announced today that Founding Partner Frank X. Powers has been named to PharmaVOICE’s list of the 100 most inspiring people in the life sciences industry. The honor, published in the July/August 2018 issue of PharmaVOICE, recognizes both leaders for their valuable contributions to the industry and dedication to improving patients’ lives, while also mentoring the next generation of industry leaders.

Elevate Named One of MM&M’s Top 100 For The Third Straight Year

The Challenger Brand Champions Profiled In MM&M's Annual Agency 100 Report

MM&M has unveiled its annual Agency 100 compilation of the top agencies in medical marketing and communications. Featuring companies both large and small — 2017 revenue of featured firms range between $1.2 million and $239 million — the Agency 100 is the industry’s defining guide to the agency landscape. The 2018 online and print version of the Agency 100 includes a full profile for Elevate Healthcare.

How to Build a Comprehensive Marketing Plan

Elevate's Scott Harper Shares How to Create A Comprehensive Marketing Blueprint

In the feature article of the June edition of PM360, Elevate's Scott Harper crafted "How to Build A Comprehensive Marketing Plan" featuring the 5 main components of today's modern marketing plan. Tapping into his vast experience, Scott provides a guide that product managers (and even more seasoned marketers) can use to the assemble the elements necessary to build a better marketing plan roadmap for today—and into the future.

Welcome to the Jungle: A Year In Review

Elevate's 2018 Med Ad News Agency Profile

As Elevate Healthcare completes its second year, the agency’s growth is elevating right along. Agency leaders say the mission, model, and makeup of Elevate has resulted in people paying attention—and clients queuing up for fresh strategic thinking and award-winning creative brand ideas. According to its executives, double-digit growth in 2017 came with very few challenges for this fresh agency with veteran players—not surprising for a company built to help clients take on their most significant obstacles in brand marketing

Elevate Gets Even Sharper Adds Scott Harper

Senior Talent Harper To Lead Client Engagement and Delivery

Elevate, the strategic and promotional marketing agency that serves healthcare challenger brands, announced today that healthcare agency veteran Scott Harper has been added as Vice President, Client Engagement & Delivery. Harper has an impressive background in healthcare marketing, having held senior positions in both Account Management and Client Operations with a number of respected healthcare agencies. He joins Elevate in a newly created role of VP, Client Engagement & Delivery, which includes servicing the current rapidly expanding book of Elevate business, on-boarding new clients, and instilling rigor to organizational processes for the growing agency.

What New Skills Are Required of Creatives Today?

Chief Creative Officer Barry Schmader Shares His Thoughts With PM360

This month PM360 posed the question "What New Skills Are Required of Creatives Today?" to a panel of advertising industry veterans. Elevate's Chief Creative Officer, Barry Schmader, participated in the discussion and shared his thoughts on what is need to thrive in today's creative marketplace.

Elevate Honored as a PM360 Greatest Creator

DePuy Synthes Trauma Shines With Impactful Creative

Every year, PM360 showcases some of the best creative work from agencies serving the life sciences industry from the past year. The Greatest Creators Showcase of agency work done for the industry celebrates only 15 selections of the best creative submissions annually. Each agency explains the creative process behind their campaign and lists the people responsible for working on it.

A Tide of Creative Talent Comes in at Agency for Challenger Brands

Powers and Wesemann Join the Elevate Team

Elevate announced a series of additions to the creative team in 2018 with a new creative director, group art supervisor, and copywriter coming on board. Tara Powers has created award-winning healthcare marketing campaigns for Fortune 500 companies and start-ups alike. Paul Wesemann comes to Elevate with over 10 years of healthcare advertising under his belt.

Elevate Healthcare Wins Multiple Pharma Choice Awards

PM360 named Elevate as a Pharma Choice Winner for Best Sales Aid, Print Campaign, and Self-Promotion 

PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries, has named Elevate Healthcare as a 2017 Pharma Choice winner. Elevate Healthcare was honored with the Gold award for Best Sales Aid for ADASUVE (loxapine) inhalation powder and two Bronze awards for Best Print Campaign for the MAXFRAME Multi-Axial Correction System and Best Agency Self-Promotion.

Insight on Marketing CAR-T Therapy

Barry Schmader Shares Oncology Marketing Wisdom

Each month MM&M asks four executives to share their thoughts on a topical question facing healthcare marketers. October's topic featured oncology marketing with the following question: CAR-T therapy, the latest innovation in oncology, represents a new type of treatment. What should marketers keep in mind as they begin to market this therapy? Barry Schmader, Chief Creative Officer, weighed in. 

The Future of Patient-Focused Marketing From The Agency C-Suite

Frank X. Powers Shares His Perspective With PharmaVOICE

In the September issue of PharmaVOICE, they dove deep on patient-focused marketing. Marketers in the life-sciences field are facing ever-evolving challenges to meet ever-changing patient expectations. According to one recent study, 77% of patients start their health journey online beginning at a search engine. This action alone provides marketers huge opportunities as well as challenges to connect with patients or caregivers at the very start of the engagement cycle. As a result, marketers are starting to incorporate digital and social aspects while also embedding personalization throughout the communications, especially in more traditional channels, such as television.

Elevate’s Nelson Shares How to Best Work With Advocacy Groups

MM&M Chats with Chief Scientific Officer Kathleen Nelson, PhD

Each month MM&M asks four executives to share their thoughts on a topical question facing healthcare marketers. This August's topic featured rare diseases with the following question: Patient communities and advocacy groups have become increasingly influential in the regulatory and commercial process for rare-disease drugs. How can marketers best work with these organizations to achieve brand objectives? Elevate's Chief Scientific Officer, Kathleen Nelson, PhD, responds.  

Weir Honored by PharmaVoice 100

Inspiring a New Generation of Women Leaders

Elevate Healthcare, the agency advocating for healthcare challenger brands, announced today that Founding Partner Lorna Weir has been named to PharmaVOICE's list of the 100 most inspiring people in the life sciences industry. The honor, published in the July/August 2017 issue of PharmaVOICE, recognizes both leaders for their valuable contributions to the industry and dedication to improving patients’ lives, while also mentoring the next generation of industry leaders.

Elevate Named to the 2017 MM&M Top 100

For the second time, Elevate named to exclusive industry list

Elevate Healthcare's successful first full year providing early stage counsel to companies launching specialty products might not even be managing partner Lorna Weir's best accomplishment in 2016.

Weir named a 2017 PM360 ELITE Transformational Leader

Elevate Founder Recognized as a Champion of the Challenger

PM360, the premier information resource for marketing decision makers in the pharmaceutical and medical device sectors, has named Lorna Weir, Founder & Managing Partner at Elevate Healthcare, as one of the 2017 PM360 ELITE 100 in the Transformational Leader category. Now in its third year, the PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represent the most influential people in the healthcare industry today.

Elevate’s Schmader Shares Do’s & Don’ts for Client-Agency Partnerships

Creative Icon Offers His Wisdom on Forging Lasting Relationships

In the June 2017 PharmaVOICE, the Marketing Mashup feature discusses agency-client relations. A true partnership is a rare find, and when a pharma client and an ad agency develop one, magical things happen. Much like any relationship, these partnerships take chemistry, communication, transparency, trust, and commitment. Also, setting expectations clearly and up front helps smooth the partnership road.

Med Ad News Agency Issue Features Elevate Healthcare

Creating Innovation in the Agency Business

Elevate is disrupting the definition of the traditional agency and transforming healthcare marketing by adapting a key principle of peer-to-peer commerce in the agency world – improving and enhancing a robust interface between individuals to more efficiently accomplish mutual goals, management says.

Elevate’s Frank Powers Featured in PharmaVoice

Marketing a pharmaceutical product or medical device to a healthcare professional audience has changed radically, even for market leaders and establishment brands. But for challenger brands—the brands with something to prove, obstacles to overcome, perceptions to change—the dilemma is even bigger. They need to need to find new ways to compete in this landscape. Market leaders frequently have a unique mechanism of action or a breakthrough clinical profile that allows the product to succeed on clinical merit alone. Challenger brands often do not have that clinical advantage, or first-in-class leverage, or the ability to outspend. Yet many still cling to replicating analogs that simply don’t apply to them.

Elevate Founder Weir Earns MM&M Hall of Femme Honor

Lorna Weir Named Among the Top Senior Female Leaders in the Healthcare Industry

Medical Marketing and Media has announced the selections for the prestigious Hall of Femme, and Lorna Weir, Founding Parnter of Elevate, was among just 16 senior leaders chosen for the honor. The MM&M Hall of Femme honors 16 of the most-senior female leaders throughout the biopharma, medical device, diagnostic, and agency sectors of the healthcare industry who have made a significant impact in marketing and communications. Weir was chosen based on her illustrious career in pharmaceutical marketing leadership, for the role she plays today in disrupting traditional agency models by founding her own innovative agency, and for helping to further the causes of women in the industry.

Regina Brown joins Elevate as Director, Client Engagement

Agency Continues to Expand with Seasoned, Senior Client Engagement Specialists

Elevate, the strategic and promotional marketing agency that serves healthcare challenger brands, announced that healthcare agency veteran Regina Brown has been added as Director, Client Engagement.

The Creative Process

The impact of digital is raising the bar on today's creative process. That is the editorial topic this month posed by the leading life sciences industry publication PharmaVOICE in its article, “The Creative Process,” featuring Elevate’s Chief Creative Officer, Barry Schmader. The article explores how digital technology has changed the creative process and industry experts share what is effective in 2017 when building creative campaigns.

The 7 Questions of Creativity

Jeff Leisawitz is an award-winning musician/ producer, a critically acclaimed author and internationally distributed filmmaker who has devoted his life to creativity. As the guy behind Electron Love Theory, Jeff fused interviews with Seattle’s WTO demonstrators into electronic music, garnering more than a quarter million downloads worldwide. Jeff has released five studio albums and has landed thousands of music placements in film, TV and multimedia for clients like HBO, MTV, Discovery, Microsoft, NBC and many others. Jeff recently sat down with Elevate Founding Partner, Frank X. Powers, and explored the 7 Questions of Creativity.

Elevate Named as a Top Innovative Startup

PM360 Recognizes Elevate Healthcare for Disrupting the Status Quo of the Agency Model

What if you were able to take one of the key principles of the peer–to-peer commerce model—a streamlined yet robust interface between individuals to accomplish mutual business goals—and apply it to an agency model? Elevate Healthcare Marketing is doing just that.

Want to Listen Better? Ask the Right Questions

The tidal wave of big change in digital technologies saturated the pharma world by giving patients access to more information than they’d ever had, or maybe could even handle. Before that, pharma companies and marketers focused on the healthcare professional audience, and their efforts didn’t necessarily have to accommodate patient opinion–or their feelings and concerns over treatment. Things have clearly changed.