Elevate Healthcare Marketing


Executive Creative Director


Elevate Healthcare announced today that Sam Cannizzaro has joined the company as Executive Vice President, Executive Creative Director, adding additional creative and strategic firepower to strengthen what is already one of the healthcare industry’s top creative agencies. Cannizzaro will help drive the challenger brand ethos and the collaborative creative culture at the Philadelphia-based agency.

“Sam is one of our industry’s top creative and strategic leaders,” says Barry Schmader, Elevate Chief Creative Officer. “Anytime you can join forces with an all-star talent like Sam, it’s a huge win. We get to keep Elevating our clients’ brands, and Sam gets freedom to do his kind of work and push our work even higher.”

Since its inception, Elevate has been focused on delivering dynamic creative work and championing the cause of healthcare challenger brands. Cannizzaro brings his exceptional background to the cause, with more than 20 years of industry experience in senior leadership positions with several leading healthcare agencies (Syneos Health/GSW/Blue Diesel) and a wealth of knowledge working with global and US launches for small, mid-sized, and large pharmaceutical companies and device manufacturers. Key for Elevate, Cannizzaro has an extensive background driving highly successful digital initiatives in the healthcare space.

“I am incredibly excited to be joining Elevate, a company that I’ve long admired from afar. Elevate’s willingness to invest in innovation, challenge the status quo, and take smart risks has kept the company on the cutting edge of healthcare communications. I’m thrilled to be a part of an organization that puts people at the center of every action, decision, and idea. There’s a tremendous foundation here to build upon; I look forward to help driving what’s next for Elevate.”

Cannizzaro joins Elevate as its first Executive Creative Director after building a strong reputation in the agency world for his ability to craft personal, profound, and inspirational stories, and finding meaningful ways to utilize technology. Leadership expects Sam will have a powerful effect, sparking an even higher level of creativity, helping set future direction for the agency, and bringing immediate strategic impact for clients.

“We know Sam will help inspire bold new ideas and orchestrate memorable brand experiences, building valuable relationships with customers and helping Elevate continue to disrupt the standards of creative expectations,” cofounder Lorna Weir comments. “We are lucky to be able to add a special talent like Sam to the company, and we look forward to the leadership he brings to our team as well as our clients.”

About Elevate Healthcare
Elevate Healthcare was founded by Lorna Weir and Frank X. Powers to help biopharma and medical device challenger brands achieve their full potential in an increasingly complex and competitive market. A new breed of agency, Elevate efficiently and expertly identifies business and brand opportunities for its clients, then translates, transforms, and elevates the promise of those opportunities into real-world success. The Greater Philadelphia–area firm was named MM+M Small Healthcare Agency of the Year in 2020 and 2021 and was also named One of the Best Places to Work in PA in 2019, 2020, and 2021. Visit elevatehc.com to see more about the brand champions.