Elevate’s Barry Schmader Named One of the 2016 PM360 ELITE 100
Creative talent honored for his significant impact on the healthcare industry
PM360, the premier information resource for marketing decision makers in the pharmaceutical and medical device sectors, has named Barry Schmader, Chief Creative Officer, Elevate Healthcare, as one of the 2016 PM360 ELITE 100. Now in its second year, the PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represent the most influential people in the healthcare industry today.
During his 30 years in healthcare marketing, Barry Schmader has been a vital creative force. His conceptual ability, bold style, and consumer sensibility have resulted in some of the most aggressive, focused advertising in the healthcare industry today. Throughout his years in pharmaceutical marketing and branding, he’s helped to promote blockbuster brands such as Altace, Crestor, Nexium, Percocet, and Zocor, as well as leading OTC, medical device, and diagnostic brands.
“I’m honored to be recognized among the top creatives in the healthcare industry and thank my clients and colleagues for considering me for this PM360 ELITE honor,” shared Schmader, who leads the creative strategy practice at Elevate Healthcare. “I’m also excited to play a key role in Elevate’s growth and bring creative thinking to further enhance Elevate’s knowledgeable team of strategists, commercial specialists, scientific, and sales & marketing experts.”
The PM360 ELITE Awards were established in 2015 to recognize individuals who have made a significant impact to the healthcare industry throughout their careers. This year, the awards were expanded to include Marketing Teams as well as individuals. More than 500 submissions were received and nominees were evaluated based on their accomplishments; testimonials from their bosses, clients, and colleagues; and supporting evidence that reflects the impact of their efforts (i.e., company growth, campaign success, etc.). A total of 100 winners were selected across 16 categories, including Creative Directors, Data Miners, Digital Crusaders, Disrupters, Drug Researchers and Developers, Entrepreneurs, Launch Experts, Leaders of the Future, Marketing Teams, Master Educators, Mentors, Patient Advocates, Sales MVPs, Strategists, Tech-know Geeks, and Transformational Leaders.
“Each of the 100 individuals and teams selected truly demonstrated that they have left their mark on this industry,” says Anna Stashower, CEO and Publisher of PM360. “Whether it was from a career worth of accomplishments or a single initiative that changed how things are done, each of them is deserving of being called ELITE.”
Barry and the rest of the winners will be honored at a celebratory event on July 12th in New York City at the Top of The Standard rooftop bar. Tickets are available for purchase at www.pm360online.com/elitetickets.
PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.
The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.
By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.
About Elevate Healthcare
Elevate is the only agency specializing in helping guide healthcare challenger brands—biopharma and medical device brands that need to overcome more powerful competitors, market limitations, and internal obstacles to achieve their full potential. Based in suburban Philadelphia, Elevate was founded in 2016 by two successful former healthcare agency presidents, Lorna Weir and Frank Powers, as a new kind of agency, purpose-built to serve clients in the current challenging and dynamic healthcare marketing landscape.