Elevate’s Chief Creative Officer Appointed to Judge 2016 MM&M Awards
Barry Schmader to Serve as Live Juror
Elevate Healthcare, the multidisciplinary strategy practice specializing in shaping and translating product objectives into actionable sales and marketing strategies, today announced Chief Creative Officer Barry Schmader has been selected as a juror for the 2016 MM&M Awards.
Throughout his 30 years of experience in pharmaceutical marketing and branding, Barry Schmader has been recognized for his vital creative force. His conceptual ability, bold style, and consumer sensibility have resulted in some of the most aggressive, focused advertising in the healthcare industry today.
“I’m honored to be included as a live juror for the 2016 MM&M Awards,” said Schmader, who leads the creative strategy practice at Elevate Healthcare. “I’m even more excited to recognize and reward the best creative thinking and execution in the healthcare industry today.”
The panel of approximately 100 judges will select the winners through an extensive and thorough process. The MM&M judges consist of healthcare marketers from the agency, client, publishing and service sectors. Judges are chosen for their professional and wide-ranging level of expertise. Evaluations of the entries are made solely at the discretion of the judges and their decision will be final. Only the highest-scoring entries will be awarded Gold, and certain categories may not have a Gold winner.
Sponsored by Medical Marketing & Media, a leading healthcare marketing industry trade magazine, the MM&M Awards were created to honor excellence in healthcare marketing. The winners in all categories will be announced at the MM&M Awards on Thursday, October 6 at Cipriani in New York City. To learn more about the MM&M Awards please visit http://www.mmm-online.com/awards/.
About Elevate Healthcare
Elevate is the only agency specializing in helping guide healthcare challenger brands—biopharma and medical device brands that need to overcome more powerful competitors, market limitations, and internal obstacles to achieve their full potential. Based in suburban Philadelphia, Elevate was founded in 2016 by two successful former healthcare agency presidents, Lorna Weir and Frank Powers, as a new kind of agency, purpose-built to serve clients in the current challenging and dynamic healthcare marketing landscape.