Elevate followed up its place in MM&M’s Top 100 with two nominations for the 2019 MM&M Awards. The agency has made it to the shortlist for Agency Self-Promotion and Professional Print Campaign. The MM&M Awards is the healthcare marketing industry’s premier awards program, celebrating creativity and effectiveness, and being a finalist in two categories is an honor for the team.
Our “Welcome to the Jungle” self-promotion campaign was effective in showing people exactly what we specialize in. We help challenger brands gain traction in the marketplace, finding a creative avenue to allow them to seize their share of it. We translated these challenges into a theme reflective of the jungle they’re operating in—giant animals who represent the obstacles and competitors they face—with copy that speaks to these very challenges and how Elevate can help a brand reach its full potential despite all the lions, elephants, and gorillas in the way.
Lorna Weir, Elevate co-founder, said, “When we started this agency, we wanted to create an
environment where our team was encouraged to go big and push the boundaries of healthcare marketing. Being recognized for a campaign that represents what we do, and what we stand for, is the ultimate compliment. And we aren’t backing down—we are going to continue to lead the pack.”
Seeing SYNERA and “Stop the Sting” get nominated for Professional Print Campaign meant the combined efforts of our team and our client accomplished what we aimed to do. We wanted to create awareness and have stopping power—the scorpion was able to touch on patients’ fear, anxiety, and contempt while reinforcing the urgent need to do something. “Stop the Sting” captured the need to take the sting out of needle-stick pain. This campaign synthesized thought, planning, and creativity to express a human truth and target the most pressing issues our client faced. It takes a confident client partner to help create a striking campaign like “Stop the Sting,” and SYNERA empowered our team to go big.
Tara Powers, VP, Creative Director, said, “We are tremendously proud to be a finalist at the MM&M Awards. Being nominated in the Professional Print Campaign category for the work we did for SYNERA was especially rewarding. After collaborating with our client, we shared the same passion to create a thoughtful campaign that would cause behavioral change.”
We champion challenger brands and often have the element of surprise on our side. We leverage creative as a symbol of positive disruption and execute our ideas in the best way we know how. We’re proud of what we’ve done and are always looking for new ways to elevate the quality and influence of healthcare marketing.
Check out all of the nominations for the 2019 MM&M Awards.
MM&M is the media brand of record for pharmaceutical marketing and commercialization, delivering the most balanced and relevant coverage of its subject matter. The 50-year-old business title produces an essential mix of online breaking news and analysis combined with monthly print features — timely, objective, original editorial content for an executive audience of leaders and thinkers who work in pharma, medical device, diagnostics and greater healthcare marketing. MM&M also develops annual conferences and live and virtual events, and it runs the industry’s premier awards program, the MM&M Awards, which celebrates creativity and effectiveness in healthcare marketing.