MM&M’s recent #TrendTalks event featured a familiar face as Elevate founding partner Lorna Weir was there helping lead the discussion. Brand experts from patient and professional marketing, as well as digital health and strategy, weighed in on topics ranging from communicating with payers, patients, and healthcare professionals, to the broader changes across the landscape of healthcare.
The April MM&M eBook details all the discussions from the event, which was also sponsored by Elevate. Key takeaways from the event focus on digital healthcare marketing, the value of patients, and what it takes to connect with the prescriber. In the event’s final session, Lorna challenged the group to think about how to create meaningful engagement with patients to help impact behavior, given the restrictions and limited access to HCPs.
On the event Lorna said, “Leading the discussion was an honor. Seeing all those creative and strategic minds in the room sharing thoughts and ideas, that shows healthcare advertisers understand the landscape is always changing and you have to change with it.”