Why are two uber-successful former agency presidents Frank X. Powers and Lorna Weir launching a new venture—yet going about things in a very atypical, un-agency way? Because they believe that truly helping clients raise the value of their offerings in the dynamic world of healthcare now demands a different type of collaboration.
The result is Elevate, a multidisciplinary strategy lab serving the pharmaceutical, biotechnology and medical device sectors. Elevate specializes in shaping and transforming product objectives into actionable sales and marketing strategies that drive commercial success.
Elevate is committed to:
- Cross-disciplinary strategic expertise for comprehensive analysis of complex healthcare landscapes
- Progressive business thinking, working upstream of promotional agencies to define and translate the promise of product opportunities
- Pivoting quickly to help put strategies into action—selecting, connecting, and mobilizing the right downstream resources to increase efficiency and boost performance
Powers’ reputation for outstanding organizational and thought leadership is known throughout the industry. He has been honored as a PM360 Elite Leader, and as one of PharmaVoice Magazine’s 100 Most Inspiring People. Under his leadership, the independent agency Dudnyk received all top honors in the industry, including Agency of the Year, Most Creative Agency, and Best Places to Work. Even with that level of success, Powers knew there was still more to be accomplished by starting Elevate.
“Elevate’s role for our clients is differentiated in that we work closely with senior leadership to help lay the strategic foundation and ensure that when they pull the trigger to invest in a tactical marketing partner, all the underpinnings of an integrated campaign or launch have been fully vetted and tested and have full corporate support,” said Powers. “We’re already working with several anchor clients, deploying our team of strategic, scientific and creative experts who become fully immersed in strategic planning, sales and marketing integration.”
Weir’s career path has taken her from Wall Street to Law (Weir holds a JD), from business-to-business and consumer marketer to healthcare specialist. She has been president of successful agencies Dudnyk and Vox Medica, and more recently principal of her own strategic consulting firm. Throughout her career, Lorna has been pioneering and perfecting the key elements Elevate is based upon: Analysis of complex healthcare landscapes; providing sound strategic counsel; and being a catalyst for achieving the goals of product commercialization. Starting Elevate is the culmination of Lorna’s vision on how to serve clients’ businesses on a higher level.
“Our core team possesses the experience and foresight to understand exactly what clients need in order to help drive their business.” said Weir. “We bring clients the entrepreneurial spirit and intellectual capacity to be multidisciplinary advocates for actualizing strategies. That’s what makes Elevate so valuable to our partners.”