As a small, independent agency, Elevate relies on talent and tenacity. That effort was recognized by MM+M as we received shortlist nominations for the 2021 MM+M Awards for Independent Agency of the Year and Small Agency of the Year, the latter of which Elevate won in 2020. Additionally, agency co-founder Frank X. Powers was listed as a finalist for the 2021 Agency Entrepreneur of the Year award. To cap this year’s nominations, Elevate has also been named a finalist for the Use of Immersive Technology and for Professional Sales Tool award for the VELYS™ Robotic-Assisted Solution.
The pandemic presented a set of obstacles like none we’ve seen before. As a 100% independent agency, Elevate needed to adapt quickly and efficiently in a time of potential hardships.
Overnight, it felt like every brand became a challenger brand. As the challenger brand champion, overcoming adversity is our instinct.
Agency co-founder Lorna Weir said, “With the sudden shutdown of most of the country, our clients with challenger brands were facing even more obstacles than usual. We needed to figure out how to help our clients forge ahead into an uncertain future, and that’s exactly what we did.”
With the challenger brand positioning more appropriate than ever, we doubled down on our strategy. Elevate was involved in multiple product and campaign launches, including two global launches that were the biggest projects we’ve handled yet; evolving our current brands and messaging to meet the demands of the new normal; and several website launches to help our clients navigate today’s always-online world.
One such brand is the VELYS Robotic-Assisted Solution, which happens to be shortlisted for two initiatives. The immersive experience that could not have been made possible without the full team. In addition to the DePuy Synthes and Elevate team in place, we partnered with Plexus Productions, Brawl Agency, and Fleishman Hillard to bring the idea to life.
Additionally, Elevate created the core product brochure that communicates the differentiating technologies, key statistics, and education and support available to the surgeon audience.
A special thank you to our DePuy Synthes clients and agency partners for collaborating with us to create the work for this campaign launch. These shortlist nominations are an achievement not only for Elevate, but also for everyone who played a vital role in creating these initiatives.
Much of the agency’s success in these uncertain times can be attributed to our leadership team, which includes Frank Powers. Frank is, among other things, passionate, self-disciplined, willing to take risks, and persistent. These talents have not only helped the team stay focused on producing high-quality work—they are the mark of a successful entrepreneur. This is precisely why Frank is a premier candidate for the 2021 Agency Entrepreneur of the Year award.
Thank you to MM+M for recognizing the incredible efforts of our team; we are excited for the award show in October.
For the full list of nominations, visit MM+M’s site here.
MM+M is the media brand of record for pharmaceutical marketing and commercialization, delivering the most balanced and relevant coverage of its subject matter. The 50-year-old business title produces an essential mix of online breaking news and analysis combined with monthly print features—timely, objective, original editorial content for an executive audience of leaders and thinkers who work in pharma, medical device, diagnostics, and greater healthcare marketing. MM+M also develops annual conferences and live and virtual events, and it runs the industry’s premier awards program, the MM+M Awards, which celebrates creativity and effectiveness in healthcare marketing.