Elevate Healthcare, the agency advocating for healthcare challenger brands, announced today that Founding Partner Lorna Weir has been named to PharmaVOICE's list of the 100 most inspiring people in the life sciences industry. The honor, published in the July/August 2017 issue of PharmaVOICE, recognizes both leaders for their valuable contributions to the industry and dedication to improving patients’ lives, while also mentoring the next generation of industry leaders.
Elevate Founder Recognized as a Champion of the Challenger
PM360, the premier information resource for marketing decision makers in the pharmaceutical and medical device sectors, has named Lorna Weir, Founder & Managing Partner at Elevate Healthcare, as one of the 2017 PM360 ELITE 100 in the Transformational Leader category. Now in its third year, the PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represent the most influential people in the healthcare industry today.
Creative Icon Offers His Wisdom on Forging Lasting Relationships
In the June 2017 PharmaVoice, the Marketing Mashup feature discusses agency-client relations. A true partnership is a rare find, and when a pharma client and an ad agency develop one, magical things happen. Much like any relationship, these partnerships take chemistry, communication, transparency, trust, and commitment. Also, setting expectations clearly and up front helps smooth the partnership road.
Elevate is disrupting the definition of the traditional agency and transforming healthcare marketing by adapting a key principle of peer-to-peer commerce in the agency world – improving and enhancing a robust interface between individuals to more efficiently accomplish mutual goals, management says.
Lorna Weir Named Among the Top Senior Female Leaders in the Healthcare Industry
Medical Marketing and Media has announced the selections for the prestigious Hall of Femme, and Lorna Weir, Founding Parnter of Elevate, was among just 16 senior leaders chosen for the honor. The MM&M Hall of Femme honors 16 of the most-senior female leaders throughout the biopharma, medical device, diagnostic, and agency sectors of the healthcare industry who have made a significant impact in marketing and communications. Weir was chosen based on her illustrious career in pharmaceutical marketing leadership, for the role she plays today in disrupting traditional agency models by founding her own innovative agency, and for helping to further the causes of women in the industry.
"Seconds Count" Campaign Showcased as Top Creative Work
Elevate is proud to announce its work has been chosen for inclusion in PM360 Magazine’s Greatest Creators issue. PM360’s Greatest Creators is an annual showcase of some of the best creative work from agencies serving the life science industry from the past year. This year, only the top 16 selections are featured in the issue, representing the best of the hundreds of submissions received. Each agency explains the creative process behind their campaign and lists the people responsible for working on it.
EVZIO Creative Nominated for Best Medical Device Campaign in the Manny Awards
Elevate, the strategic and promotional marketing agency that serves healthcare challenger brands, has been nominated in the Best Medical Device Category in the 2017 Manny Awards, a premier awards show presented each year by MedAdNews to honor the top agencies, best work, and most accomplished people in healthcare marketing and advertising.
PM360 Recognizes Elevate Healthcare for Disrupting the Status Quo of the Agency Model
What if you were able to take one of the key principles of the peer–to-peer commerce model—a streamlined yet robust interface between individuals to accomplish mutual business goals—and apply it to an agency model? Elevate Healthcare Marketing is doing just that.
Joins Former Colleagues in Building a Unique Mission-Based Culture Dedicated to Elevating Healthcare Marketing
Elevate Healthcare Marketing announced today that Lisa Tamborello, PHR, has joined as Executive Director, Human Resources & Workplace Operations. In this role, Tamborello will assume leadership of the company’s human resources team and all aspects of its workplace operations.
A Video Conversation about Elevating, Liberating, and Motivating Industry Leaders
Frank X. Powers is one of the founding partners of Elevate Healthcare Marketing, a multidisciplinary strategy practice based outside of Philadelphia. Elevate Healthcare specializes in product strategy and communications for the pharmaceutical, biotechnology, and medical device sectors. The firm takes a boundary-pushing, performance-focused approach to marketing and sales activities, with the intention to improve outcomes for caregivers, physicians, and patients.
Kathleen Nelson, PhD Brings Specialized Expertise in Oncology and Immuno-Oncology
Elevate Healthcare today announced the appointment of Kathleen Nelson, PhD, as Chief Scientific Officer. Nelson brings more than 20 years of experience in medical education and scientific communications in a variety of settings including major universities, hospitals, and communication agencies.
Rising Star Sets the Bar with Unparalleled Product Quality
Elevate Healthcare Marketing, the strategy practice founded by Frank X. Powers and Lorna Weir, two successful former agency presidents, has announced that 2015 HBA Rising Star Erin Hlivia has joined as Practice Lead, Client Delivery.
There's a reason MM&M hasn't traditionally featured nascent agencies in this issue: Getting up and running ain't easy, and getting traction with clients is even harder. Given the leaders involved, however, it's hard to harbor any such doubts about Elevate Healthcare.
Elevate Healthcare, the multidisciplinary strategy practice specializing in shaping and translating product objectives into actionable sales and marketing strategies, today announced Chief Creative Officer Barry Schmader has been selected as a juror for the 2016 MM&M Awards.
Creative talent honored for his significant impact on the healthcare industry
PM360, the premier information resource for marketing decision makers in the pharmaceutical and medical device sectors, has named Barry Schmader, Chief Creative Officer, Elevate Healthcare, as one of the 2016 PM360 ELITE 100. Now in its second year, the PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represent the most influential people in the healthcare industry today.
Elevate Healthcare Marketing, the strategy practice founded by two successful former agency presidents Frank X. Powers and Lorna Weir, has announced that healthcare advertising industry icon Barry Schmader has been hired as Chief Creative Officer. Schmader joins Weir and Powers, both former colleagues, just as Elevate is accelerating its trajectory to be one of the fastest growing healthcare strategy practices in the industry.
Industry veterans inaugurate innovative strategy practice
Why are two uber-successful former agency presidents Frank X. Powers and Lorna Weir launching a new venture—yet going about things in a very atypical, un-agency way? Because they believe that truly helping clients raise the value of their offerings in the dynamic world of healthcare now demands a different type of collaboration.