Healthcare Creative Innovator Barry Schmader Joins Elevate

Reuniting with former colleagues

Elevate Healthcare Marketing, the strategy practice founded by two successful former agency presidents Frank X. Powers and Lorna Weir, has announced that healthcare advertising industry icon Barry Schmader has been hired as Chief Creative Officer.

Schmader joins Weir and Powers, both former colleagues, just as Elevate is accelerating its trajectory to be one of the fastest growing healthcare strategy practices in the industry. As the former Chief Creative Officer of independent agency Dudnyk, Schmader worked closely with Powers and Weir for over a decade, and was the inspiration behind the highly focused and strategic creative work that has become legendary in the healthcare industry. He is a multiple-time winner of Professional HCP Ad of the Year and Best Self-Promotion Campaign. Over his three decades in the industry, he has created award-winning campaigns for literally hundreds of pharma brands from Altace to Zocor, plus a dizzying array of medical device brands from Cordis to Medtronic to Boston Scientific.

“Hiring Barry is a leap forward for Elevate,” said co-founder Frank Powers. “He’s the sage creative strategist we’ve anticipated adding, and we are proud to be able to bring a distinguished talent like him into our organization. It provides an exponentially higher level of creative and strategic firepower for our business partners.”

“Elevate’s role for our clients is differentiated in that we lay the strategic foundation to ensure that when they pull the trigger to invest in a tactical marketing partner, all the underpinnings of an integrated campaign or launch have been fully vetted, tested, and have full commercial leadership support.” said Powers.

Schmader is set to play a key role in Elevate’s process and bring his renowned creative thinking to further enhance Elevate’s knowledgeable team of strategists, commercial specialists, scientific/clinical, creative and sales/marketing experts.