Elevate Healthcare Marketing

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4x Ad Agency of the Year 3x MM+M Awards & 1x PM360 Trailblazer Awards

Elevate Healthcare Marketing champions the cause of Pharmaceutical Brands

What makes us different?

If you are a pharmaceutical challenger brand, you are challenged by your circumstances and your environment. You may not have clinical advantage, first-in leverage, a unique mechanism of action, a breakthrough product profile, or the ability to outspend. But what you do have is the element of surprise to look at those challenges as “beautiful constraints”—opportunities to differentiate and propel your brand by elevating your marketing strategy, creating a narrative of change, and becoming a symbol of positive market disruption.

Challenge Accepted

Work

100% Healthcare Focus

We guide healthcare challenger brands in overcoming more powerful competitors, market limitations, and internal obstacles to achieve their full potential.

Healthcare Marketing Agency

Pharmaceutical
drug delivery

BioTech
medical technologies

MedTech
rare disease marketing

Rare Disease
Digital marketing medical devices

Medical Devices

Leadership

How Frank and Lorna approach healthcare branding

Elevate Healthcare Marketing was founded in 2015 by Lorna Weir and Frank X. Powers to help pharmaceutical CHALLENGER BRANDS achieve their full potential in an increasingly complex and competitive market. Purpose-built, Elevate efficiently and expertly identifies business and brand opportunities for its clients, then translates, transforms, and elevates the promise of those opportunities into real-world success.

Frank X. Powers and Lorna Weir Managing Partners

Recent News

Abby Dean smiles in an Elevate welcome graphic introducing her as VP, Medical Director, with fun facts including favorite music, food, dream vacation, and movie.

Elevate Bolsters Medical Leadership with Abby Dean, PhD

We’re excited to announce the addition of Abby Dean, PhD, as Vice President, Medical Director, further strengthening the agency’s medical leadership and expanding our strategic support for clients. Abby’s role will be instrumental in...

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PM360 Expert on Call article featuring Frank X. Powers, co-founder of Elevate Healthcare Marketing, on exceptional rare disease promotion strategy

COFOUNDER FRANK X. POWERS SHARES THE KEY TO RARE DISEASE PROMOTION

EXPERT on Call, PM360’s series highlighting voices across the healthcare marketing industry, has once again tapped Elevate cofounder Frank X. Powers to share his lived expertise on championing healthcare challenger brands. In his most...

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Five MUSE Creative Award statues — gold and silver — won by Elevate Healthcare Marketing across multiple advertising categories in 2025

Gold and Silver Shine at the 2025 MUSE Creative Awards

The MUSE Creative Awards continue to celebrate excellence and innovation within the advertising industry, and this year, Elevate is honored to take home 5 awards across multiple categories.

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Elevate Healthcare Marketing 10th anniversary graphic reading 'Rise Above. A Decade of Ascent.' celebrating a decade of elevating healthcare challenger brands

Elevate Healthcare Marketing Marks 10 Years of Elevating Challenger Brand

Elevate is proud to celebrate a significant milestone — our 10th anniversary. Founded by Lorna Weir and Frank X. Powers in 2015, Elevate has been dedicated to guiding healthcare challenger brands to stand out...

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MM+M 2025 e-book cover: 'The State of Independent vs. Network Agencies,' featuring Elevate Healthcare Marketing's perspective on pharmaceutical agency partnerships

MM+M Feature: WHAT MAKES THE RIGHT AGENCY PARTNER?

Navigating pharmaceutical marketing doesn’t have to be a tedious marathon of checking regulatory boxes. That’s an assumption of the industry from the outside looking in. Pharmaceutical marketing can be bold and resonate with audiences...

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2025 Communicator Awards trophy for Elevate Healthcare Marketing and Johnson & Johnson MedTech Spine's 'Stop Wrestling with Spine Robots' campaign

“Stop Wrestling with Spine Robots” Campaign Wins Big at the 2025 Communicator Awards

Elevate Healthcare Marketing and the Johnson & Johnson MedTech Spine Team are celebrating three major honors at the 2025 Communicator Awards. The “Stop Wrestling with Spine Robots” campaign earned the Award of Excellence for...

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