Champion the cause of the healthcare challenger brand.
If you are a healthcare challenger brand, you are challenged by your circumstances and your environment. You may not have clinical advantage, first-in leverage, a unique mechanism of action, a breakthrough product profile, or the ability to outspend.
But what you do have is the element of surprise to look at those challenges as “beautiful constraints”—opportunities to differentiate and propel your brand by elevating your marketing strategy, creating a narrative of change, and becoming a symbol of positive market disruption.
WE GUIDE BIOPHARMA AND MEDICAL DEVICE CHALLENGER BRANDS IN OVERCOMING MORE POWERFUL COMPETITORS, MARKET LIMITATIONS, AND INTERNAL OBSTACLES TO ACHIEVE THEIR FULL POTENTIAL.