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Ameluz creative campaign with fleshy sharks superimposed on a man's bald head. Headline copy reads, Danger Lurks Below the Surface. Visible actinic keratoses AKs often indicate the presence of subclinical lesions.
Designed red shark silhouette icon that represents actinic keratoses

Actinic keratoses (AKs) are precancerous skin lesions that threaten to progress to invasive squamous cell carcinoma (iSCC). Some are easy to see and treat, while others hide below the surface and are, therefore, harder to treat. AMELUZ® (aminolevulinic acid HCI) topical gel, 10% is the first and only photodynamic therapy (PDT) that is approved to treat an entire field of AK lesions, whether they are visible or hidden.

Ameluz Healthcare Professional website

Danger Averted

The campaign quickly creates a sense of urgency about AKs by leveraging imagery of sharks circling beneath the surface of a patient’s skin. It reinforces the imminent danger that surrounds visible AKs by memorably demonstrating that both visible and subclinical AK lesions threaten lives. The brand tells a compelling story of potential danger that will be quickly, safely, and easily eliminated with the adoption of AMELUZ® and BF-RhodoLED®.

White shark silhouette icon conceptually bridges the dangers of actinic keratoses
Ameluz Patient website
Ameluz Sales Aid
Ameluz HCP product website collage
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