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Ameluz creative campaign with fleshy sharks superimposed on a man's bald head. Headline copy reads, Dangerous Activity. Actinic keratoses (AKs) have the potential to progress to invasive squamous cell carcinoma.
Designed red shark silhouette icon that represents actinic keratoses

Actinic keratoses (AK) are precancerous skin lesions that threaten to progress to invasive squamous cell carcinoma (iSCC). AMELUZ® (aminolevulinic acid HCl) topical gel, 10%, with BF-RhodoLED® and RhodoLED® XL, is the first and only combination product for photodynamic therapy approved for field-directed treatment of AK of mild-to-moderate severity on the face and scalp.

Ameluz Healthcare Professional website

Danger Averted

The campaign quickly creates a sense of urgency about AKs by leveraging the imagery of sharks circling beneath the surface of a patient’s skin. It reinforces the imminent danger that surrounds visible AKs by memorably demonstrating that while in earlier stages, AK can be easier felt than seen, lesions at any stage, severity, or depth have the potential to progress to iSCC. The brand tells a compelling story of potential danger that will be quickly, safely, and effectively addressed with the adoption of AMELUZ® with BF-RhodoLED® and RhodoLED® XL.

White shark silhouette icon conceptually bridges the dangers of actinic keratoses
Ameluz CVA
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Ameluz HCP product website collage
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