Elevate Healthcare Marketing

HyperRAB® (rabies immune globulin [human]) has been a leader in rabies protection for over 45 years.

The AN ANIMAL ATTACK IS TRAUMATIC ENOUGH campaign alerted HCPs to a new formulation of HyperRAB with less volume—which results in potentially fewer injections for an already traumatized patient. While the formulation story was important, there was an even more powerful story to tell—the emotional toll on HCPs when treating rabies was real, in both an empathetic and practical way. It’s difficult enough to follow recommendations and inject all that volume; inflicting more suffering on a patient who’s had a traumatic experience only compounds the issue. Providing a solution to that challenge was really the essence of the HyperRAB campaign strategy.

Injecting the volume of the total dose can be challenging at some wound sites