Elevate Healthcare - Signifor LAR Multi-indication Creative Campaign

Campaign visual of a viewer looking out of cave opening upon a stormy sea that tranisitions to a calm beach with the sun rising over it. Headline copy reads, Help settle the storm. SIgnifor LAR (pasireotide) - Target the source

SIGNIFOR^® LAR is a rare disease drug indicated for patients with Cushing’s disease or acromegaly, for whom pituitary surgery was neither an option nor a cure. The goal was to create a powerful, unified branding effort for the dual relaunch of SIGNIFOR LAR for Cushing’s disease and acromegaly.

The campaign objective is clear: use SIGNIFOR LAR to settle the cortisol storm by targeting key SST receptors in the pituitary gland—located in the brain—to inhibit ACTH and decrease cortisol secretion.

Cushing's Disease

Signifor LAR Rare Disease HCP campaign concept

Signifor LAR Rare Disease Patient campaign concept

Campaign concept collage for the rare disease cushing's disease.

Acromegaly

Signifor LAR Rare Disease HCP creative concept

Signifor LAR Rare Disease Patient creative concept

Messaging concept collage for acromegaly rare disease.