LORNA WEIR NAMED TO 2023 PHILADELPHIA TITAN 100
The titans of industry are the ones who are remembered, who stand out, and who can drive change in their field. Standing out as one of the top executives is already an achievement in itself, but it’s even more impressive when it’s in one of the most competitive regions in the country. Lorna Weir, Elevate’s cofounder and managing partner, has done just that. She has been named to the 2023 Philadelphia TITAN 100 list for a second year in a row. The TITAN 100 recognizes exceptional people across technology, manufacturing, education, staffing, professional services, hospitality, healthcare, and many other fields. Lorna is exceptional, and now doubly so.
Frank X. Powers, cofounder of Elevate, said, “There was no better partner to build Elevate with than Lorna. She’s our leader for brilliant strategy and actionable communications, and a vigilant advocate for our clients’ businesses and brands.”
Her excellence at building bridges between strategic planning and creative thinking and marketing and sales for clients is legendary in the industry, as is her ability to construct successful marketing plans, lead brand development, and drive aggressive sales initiatives. Lorna is a thought leader and influencer, and her counsel and opinion are sought by publications and clients. She frequently contributes to healthcare marketing publications and organizations.
As cofounder and managing partner of Elevate Healthcare, Lorna leads a multidisciplinary team specializing in understanding, informing, and translating commercial business objectives into actionable marketing strategies. Managing a successful agency today is more challenging than ever. It requires a combination of category expertise, talent, and the ability to act at an ever-accelerating, often blistering, pace. The pace of business is quickening, and some aspects of being an effective leader can get lost.
Barry Schmader, Elevate’s Chief Creative Officer, said, “What’s so special about Lorna being a two-time TITAN is that she treats everyone with respect and finds a way to reinforce positivity and creativity at every turn. She’s not only a TITAN…when it comes to being an advocate for people and our clients’ brands, Lorna is a giant.”
Along with Frank X. Powers, Lorna has purpose-built a start-up independent agency into a perennial “Best Place to Work” in pharma marketing and Pennsylvania. She is no stranger to multiple consecutive years of recognition, having also led Elevate to 3 straight “Small Healthcare Agency of the Year” wins by MM+M from 2020-2022. And she’s won “the big three” healthcare marketing honors: PharmaVoice100, PM360 ELITE, and the MM+M Hall of Femme. Something tells us this won’t be the last Titan designation in Lorna’s future.
Find out more about the Philadelphia TITAN 100 here.