For this year’s virtual 2020 MM+M Awards, the Elevate team met up virtually and in-person for a socially distanced watch party. It was an opportunity for the team to safely catch up after many months of working from home and celebrate our win for Small Healthcare Agency of the Year. Elevate was also nominated for Agency Self-Promotion and Orphan Product Marketing Initiative.
Elevate co-founder Lorna Weir said, “The Elevate team is ecstatic to come out on top against such incredible work and talented competition. We are grateful for this recognition and hope we can continue proving that we have what it takes to stand with the industry’s best and brightest.”
Unlike many other agencies, Elevate was founded with the intention of staying small. Not only has it helped Elevate stay ahead of industry trends, it has enabled Elevate to focus on having more personalized client-agency relationships. Clearly this formula has worked, as Elevate continues to rack up the honors and accolades, including this latest award from MM&M.
“Welcome to the Jungle” is a self-promotion campaign that focuses squarely on how Elevate operates. Rather than backing down from fierce competition, represented by a series of predators, Elevate fearlessly stands up to challenges and goes the extra mile to outthink and outmaneuver the status quo. No matter what a brand may face, Elevate is ready and willing to take down the 800-pound gorilla in the room.
The “Help Settle the Storm” campaign could not have been possible without collaboration from the marketers at Recordati Rare Diseases. The campaign sheds light on orphan brand SIGNIFOR® LAR, and the nomination from MM+M only intensifies the attention that’s required to give the treatment a leg up over Cushing’s disease and acromegaly.
Elevate would like to thank MM+M and the judges for the recognition and to congratulate all nominees and winners. Hopefully, by this time next year, the Elevate team will be celebrating wins in 2021 at an in-person ceremony.
MM+M is the media brand of record for pharmaceutical marketing and commercialization, delivering the most balanced and relevant coverage of its subject matter. The 50-year-old business title produces an essential mix of online breaking news and analysis combined with monthly print features – timely, objective, original editorial content for an executive audience of leaders and thinkers who work in pharma, medical device, diagnostics, and greater healthcare marketing. MM+M also develops annual conferences and live and virtual events, and it runs the industry’s premier awards program, the MM+M Awards, which celebrates creativity and effectiveness in healthcare marketing.