Elevate Healthcare Marketing

Agency of the Year

Work

Synera HCP

The sting of needle-stick pain

Healthcare professionals may not realize just how big a problem needle-stick pain presents for some of their patients. SYNERA can help take the sting out of needle-stick pain.

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Signifor LAR

Help settle the storm

SIGNIFOR® LAR is a rare disease drug indicated for patients with Cushing’s disease or acromegaly, for whom pituitary surgery was neither an option nor a cure. The goal was to create a powerful, unified branding effort for the dual relaunch of SIGNIFOR LAR for Cushing’s disease and acromegaly.

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Aspen Green

Drop it back

Elevate leveraged the opportunity to deliver a powerful launch campaign to brand Aspen Green and its new product line with eye-catching images and undeniably compelling copy and content.

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Diversity & Inclusion

Elevate Healthcare's commitment to diversity and inclusion is wide-ranging and spans across three pillars: workforce diversity, workforce inclusion, and community outreach.

Workforce Diversity. With the richness of the world around us, it is important that Elevate's workforce reflect a diversity of skills, experiences, thinking, and perspectives.

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Workforce Inclusion. Elevate believes in fostering a workplace culture that encourages acceptance, authenticity, collaboration, and flexibility in an effort to enable all employees to contribute to their full potential and that nurtures a sense of belonging.

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Community Outreach. By being transparent in our efforts to communicate support for our diversity and inclusion efforts and engaging in the communities in which we serve, Elevate believes we will be able to inspire others and create potential change.

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Supplier Diversity. It is the policy of Elevate that, in acquiring goods and services, we maintain an environment that promotes, increases, and improves the quality of the overall participation of a widely diverse group of business enterprises. By working with small and diverse suppliers, we tap into new ideas that promote creative solutions and add value to our programs.

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People

Photo of Frank X. Powers

Frank X. Powers

Managing Partner

Frank motivates his team and his clients to find the best in every interaction. The result of that motivational spirit manifests through insightful conversations, lasting contacts, meaningful exchanges, expansive networking, key relationships, breakthrough ideas, and of course, innovative strategies.

4 fast facts you should know about Frank

  • Founded Elevate, a multidisciplinary, full-service strategy and creative practice serving the pharmaceutical, biotechnology, and medical device sectors. Elevate specializes in helping healthcare challenger brands transcend the obstacles to reaching their full potential, and for doing it well enough to be recognized each of the first 4 years in business as one of the Top 100 Agencies in healthcare by MM&M; rewarded with several industry-leading creative awards, including Gold for Best Professional Campaign; and designated one of the Best Places to Work in PA by the Pennsylvania Department of Community and Economic Development
  • He has a reputation for outstanding organizational and thought leadership known throughout the industry. He has twice been honored as one of PharmaVOICE Magazine’s 100 Most Inspiring People and as a PM360 ELITE Leader. His marketing opinions and insights are sought by and published in virtually every leading industry trade magazine, including Medical Marketing & Media, Pharmaceutical Executive, Med Ad News, PM360, and PharmaVOICE
  • In his former role as president of a leading independent healthcare agency, Frank led a miraculous transformation from a traditional print-based pharmaceutical ad agency to a multichannel marketing machine. During his tenure, he and his team received all top honors in the industry, including Agency of the Year, Most Creative Agency, and Best Places to Work
  • He has led major strategic initiatives for Nasacort, Taxotere, Avapro, Zocor, Mobic, Nexium, and dozens of other big pharma brands; for consumer and b2b brands like Coke’s Powerade and DuPont’s Tyvek; for leading biotech brands; and for multiple sectors of Medtronic and Johnson & Johnson medical device brands
Photo of Lorna Weir

Lorna Weir

Managing Partner

Lorna liberates her clients from getting bogged down by the multiple challenges of commercializing and marketing pharmaceutical brands, the usual strategic approaches, or the confines of traditional healthcare marketing thinking.

4 fast facts you should know about Lorna

  • Started Elevate based on a vision of serving clients’ strategic, business, and commercial aspirations on a higher level than tactical execution
  • A history of pioneering and perfecting the key elements of strategic partnering: analysis of complex market landscapes; providing sound, educated counsel; and being a dedicated, tireless, tenacious advocate for achieving commercial goals
  • A career path that has taken her from Wall Street to law (Weir holds a JD), from business-to-business and consumer marketer to healthcare specialist. Former president of two of the industry’s most successful agencies, and more recently principal of a commercial strategic consulting firm that became the basis for Elevate, as well as being an inductee in the Medical Marketing & Media Hall of Femme, a PM360 ELITE honoree, a PharmaVOICE 100 recipient, and featured in numerous publications including serving as moderator for Medical Marketing & Media Magazine’s Trend Talks series
  • More than 20 years of experience in healthcare marketing and communications, spanning pharmaceutical, medical devices, and diagnostics across a number of therapeutic areas, including oncology, hematology, medical devices and diagnostics, central nervous system, nephrology, rheumatoid arthritis and osteoarthritis, cardiovascular, pain management and opioid addiction treatment, and obstetrics and gynecology

News

MedAdNews Manny Awards 2022

ELEVATE HEALTHCARE FEATURED IN 2022 MED AD NEWS AGENCY ISSUE

Elevate cofounders Frank X. Powers and Lorna Weir marvel at how fast the last 6 years have passed. The small…

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Lexi Moser Promoted

LEXI MOSER PROMOTED TO ART DIRECTOR

Lexi joined Elevate 3 years ago after working as a designer and illustrator in the commercial space. She has since…

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Welcome to the Jungle of HCP Marketing

EXCERPT FROM The MM+M e-book: Engaging HCPs

Marketing a pharmaceutical product or medical device to a healthcare professional audience has changed radically, even for established brands. But…

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Careers

Senior Art Director

We are looking for a Senior Art Director with 5+ plus years of experience in an advertising/communications agency (pharma agency background a plus) or corporate environment, marketing, or design studio, including at least 2 years as an Art Director (an equivalent combination of education and experience may be considered) to join our team!

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Editor

We are looking for an Editor with 4 to 6 years of experience with a strong knowledge of scientific and medical concepts. The ideal candidate will have a thorough understanding and application of English grammar rules, punctuation, and application of AMA and in-house styles.

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Project Manager, Client Delivery

We are looking for a Project Manager, Client Delivery with 2+ plus years of experience in project management in an advertising/communications agency (pharma agency background a plus) or corporate environment to join our team!

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