If you are a healthcare challenger brand, you are challenged by your circumstances and your environment. You may not have clinical advantage, first-in leverage, a unique mechanism of action, a breakthrough product profile, or the ability to outspend.
But what you do have is the element of surprise to look at those challenges as “beautiful constraints”—opportunities to differentiate and propel your brand by elevating your marketing strategy, creating a narrative of change, and becoming a symbol of positive market disruption
WE GUIDE BIOPHARMA AND MEDICAL DEVICE CHALLENGER BRANDS IN OVERCOMING MORE POWERFUL COMPETITORS, MARKET LIMITATIONS, AND INTERNAL OBSTACLES TO ACHIEVE THEIR FULL POTENTIAL.
SEE OUR WORK
Visible actinic keratoses (AKs) often indicate the presence of precancerous subclinical lesions. AMELUZ is the first and only photodynamic therapy approved to treat an entire field of AKs whether they are visible or hidden.
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Dry-eye-disease treatment often begins with patients treating themselves from a confusing array of over-the-counter options. iVIZIA offers eye care professionals an OTC option with a unique combination of ingredients designed to address every point in the vicious dry eye circle.
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Neurosurgeons who perform high-grade glioma resections rank tumor visualization as their highest unmet need. Gleolan enhances visualization of malignant tissue to allow for a more complete resection.
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“We remain true to our principles, what worked to get us here. But we add more top talent, double down on our model of senior leadership involvement, institute internal flexibility and programs—all of it to keep our client focus strong, our work powerful, and our people productive and fulfilled. We adapt if it helps clients grow, but never compromise on our original vision.”
Frank X. Powers and Lorna Weir
Managing Partners
What makes Gleolan® (aminolevulinic acid HCl) such a unique product is how it illuminates high-grade gliomas that have infiltrated healthy brain tissue and allows surgeons to see more of the gliomas, and then resect...
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Shannon Rittenhouse, Senior Account Director, has been a driving force since her first day at the agency. A leader in the Client Engagement team at Elevate, Shannon has led the charge on initiatives large...
Read MoreElevate your career, your life, and the good you can do in the world—all while you help us elevate healthcare marketing. A bit about us: At Elevate, we are a Healthcare Advertising Agency specializing in shaping and translating product objectives into actionable sales and marketing strategies. Our mission is to inspire healthcare marketing ideas, services, and […]
Read MoreElevate your career, your life, and the good you can do in the world—all while you help us elevate healthcare marketing. A bit about us: At Elevate, we are a multidisciplinary strategy practice specializing in shaping and translating product objectives into actionable sales and marketing strategies. Our mission is to inspire healthcare marketing ideas, services, and […]
Read MoreElevate your career, your life, and the good you can do in the world—all while you help us to Elevate healthcare marketing. A bit about us: At Elevate, we are a multidisciplinary strategy practice specializing in shaping and translating product objectives into actionable sales and marketing strategies. Our mission is to inspire healthcare marketing ideas, services, […]
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