Elevate Healthcare Marketing

Color
Text Size

Six-time Ad Agency of the Year: four MM+M Awards and two PM360 Trailblazer Awards. More than 10 years of challenger brand focus.

Elevate Healthcare Marketing champions the cause of the challenger brand

What makes us different?

If you are a healthcare challenger brand, you are challenged by your circumstances and your environment. You may not have clinical advantage, first-in leverage, a unique mechanism of action, a breakthrough product profile, or the ability to outspend. But what you do have is the element of surprise to look at those challenges as “beautiful constraints”—opportunities to differentiate and propel your brand by elevating your marketing strategy, creating a narrative of change, and becoming a symbol of positive market disruption.

Work

100% Healthcare Focus

We guide healthcare challenger brands in overcoming more powerful competitors, market limitations, and internal obstacles to achieve their full potential.

Healthcare Marketing Agency

Pharmaceutical
drug delivery

BioTech
medical technologies

MedTech
rare disease marketing

Rare Disease
Digital marketing medical devices

Medical Devices

Leadership

How Frank and Lorna approach healthcare branding

Elevate Healthcare Marketing was founded in 2015 by Lorna Weir and Frank X. Powers to help biopharma and medical device CHALLENGER BRANDS achieve their full potential in an increasingly complex and competitive market. Purpose-built, Elevate efficiently and expertly identifies business and brand opportunities for its clients, then translates, transforms, and elevates the promise of those opportunities into real-world success.

Frank X. Powers and Lorna Weir Managing Partners

Recent News

randed thought-leadership graphic featuring the PM360 logo with tagline "The Essential Resource for Pharma Marketers." Bold white text reads "RETHINKING DIFFERENTIATION IN THE AGE OF AI" with "Paul Wesemann" below it. A man with short dark hair and a beard wearing a black blazer stands holding an open magazine showing the article spread, with the September 2026 PM360 cover "Innovation Transforming Healthcare Today" displayed beside him. The Elevate logo appears in the lower left corner.

Paul Wesemann explores how AI is reshaping creativity in the September edition of PM360 Experts on Call.

In the September edition of PM360 Experts on Call, Paul Wesemann takes a deep dive into the complex world of AI and explores the expansive role it plays in the healthcare marketing industry.

Read More

Elevation Celebration. Congrats, Sam! Project Management Supervisor.

SAM MCGILL promoted to PM SUPERVISOR

Sam’s willingness to help solve any problem and assist any staff member speaks to her character as someone who genuinely cares about helping others. Additionally, she has shown outstanding leadership by overseeing countless projects,...

Read More

Careers

Copywriter

Our team is looking for a creative, curious, and strategically minded copywriter who is ready to support a variety of challenger brands in the pharmaceutical and healthcare industry.

Read More

Account Supervisor

We are looking for an experienced marketing professional with 5+ years of pharmaceutical account management experience to join our team.

Read More

Account Executive

As an Account Executive, you'll act as the bridge between clients and Elevate, taking ownership of projects, building strong partnerships, and helping drive client success.

Read More