PharmaVOICE Agency CEO Roundtable 2018
Elevate Co-Founder Frank Powers Shares His POV on the Agency Of the Future
PharmaVOICE recently sat down with a dozen agency CEOs, Presidents, and Managing Directors to gain their insights on the trends, challenges, opportunity, technology, and what they believe the agency of the future will look like. Elevate Healthcare Co-Founder, Frank X. Powers, participated in this year’s panel and shared his thoughts on this fun topic.
“Ensuring the happiness of our most valuable resource, our team is our biggest challenge” shared Powers. “Lots of employers talk about work/life balance, but as we all know too well, that is a tough proposition to successfully deliver in the agency world. The speed of our business demands a high level of commitment and focus to deliver outstanding work. We feel the key is not to figure out the puzzle that is work/life balance, but rather create flexibility for our team.”
He went on to share how “Technology is a game changer and the transformation has begun. One specific example is the ability to use HIPAA-compliant data collected from thousands of sources to analyze healthcare needs and decision-making, which enables a new avenue of predictive targeting on an individual basis.”
Taren Grom, Editor, of PharmaVOICE shared some key themes throughout the article, “Without a doubt talent — recruitment, retention, and engagement — is the biggest challenge our agency executives face today. At the same time, technology, ideation, shared value, and time are also top of mind.”
Read what Frank and each agency leader had to say at the full article here: http://www.pharmavoice.com/digital-edition/september-2018/#13
About Elevate Healthcare
Elevate is the only agency specializing in helping guide healthcare challenger brands—biopharma and medical device brands that need to overcome more powerful competitors, market limitations, and internal obstacles to achieve their full potential. Based in suburban Philadelphia, Elevate was founded in 2016 by two successful former healthcare agency presidents, Lorna Weir and Frank Powers, as a new kind of agency, purpose-built to serve clients in the current challenging and dynamic healthcare marketing landscape.