ELEVATE HEALTHCARE CREATIVE LEADERS FEATURED IN 2023 MM+M AGENCY 100 PODCAST

LISTEN TO THE “STUDIO SESSIONS” INTERVIEW WITH BARRY SCHMADER AND SAM CANNIZZARO

Leaders from companies featured in the 2023 MM+M Magazine Agency 100 issue have been interviewed in the companion podcast series “Studio Sessions,” where the topics cover the industry, where it’s going, and what agencies and brands can do to create better communications and experiences. Elevate’s Barry Schmader, Chief Creative Officer, and Sam Cannizzaro, Executive Creative Director, shared their insights and expertise.

They talked about what makes a challenger brand and how it goes beyond budget, explaining that healthcare challenger brands come in all shapes and sizes; even market-leading brands may be considered challengers one at some point. Elevate was purpose-built to deliver results for challenger brands, which is why, no matter the brand, the agency is prepared to develop strategies for success.

On what it means to be a healthcare challenger brand, the pair said, “When it comes to healthcare challenger brands, it’s about a mindset…being able to produce disruptive creative that sparks change. These brands are challenged by their circumstance and their environment…the dilemmas go beyond budget, but those challenges are opportunities to create a narrative change for their brand.”

Before the award-winning creative and sound strategy, brands need to identify what challenges they are facing. In the nearly 8 years Elevate has been championing the cause of healthcare challenger brands, 11 distinct challenger brand archetypes have been identified. If any of it looks familiar, it’s because you have a challenger brand. Click here to learn more about the eleven distinct healthcare challenger brand archetypes.

Thank you to MM+M for sharing the microphone and inviting Elevate’s creative experts to the studio. Listen to the entire conversation with Barry and Sam at MM+M.

About MM+M 
MM+M is the media brand of record for pharmaceutical marketing and commercialization, delivering the most balanced and relevant coverage of its subject matter. The 50-year-old business title produces an essential mix of online breaking news and analysis combined with monthly print features—timely, objective, original editorial content for an executive audience of leaders and thinkers who work in pharma, medical device, diagnostics, and greater healthcare marketing. MM+M also develops annual conferences and live and virtual events, and it runs the industry’s premier awards program, the MM+M Awards, which celebrates creativity and effectiveness in healthcare marketing.