ELEVATE TWO-TIME WINNERS AT 2023 MM+M AWARDS

Elevate Client Work Honored at the MM+M Awards 20th Anniversary

Once again, Elevate clients and several of their campaigns are being recognized as some of the best in the industry by MM+M, the premier publication in healthcare marketing. The annual MM+M Awards, now in its 20^thyear, recognizes, champions, and celebrates the most creative and effective campaigns in healthcare, showcasing creative initiatives that are “elevating” healthcare marketing. More than 90 judges, boasting a wide range of expertise, narrowed down the hundreds of entries to a select few. Rigorous selection criteria have made the MM+M Awards the industry’s gold standard. This year, Elevate was nominated in three major categories, with work awarded gold or silver in two.

The “Stop Flares Fast” campaign for TOBRADEX ST won Gold in the Best Branded Website for Healthcare Professionals category. The campaign uses the arresting visual of eyelashes as burnt, flaming matchsticks to highlight the brand’s effectiveness at stopping the cycle of inflammation and infection common in blepharitis/meibomian gland dysfunction (MGD). Physicians relate to the need to have inflammation extinguished quickly by TOBRADEX ST.

The “See More. Resect More.” campaign for Gleolan (aminolevulinic acid HCl) debunked the adage that marketing ain’t brain surgery by winning Silver in the Best Professional Print Campaign category. The campaign for the innovative optical imaging agent—the first and only FDA-approved agent for use during fluorescence-guided surgery (FGS) indicated in patients with gliomas as an adjunct for the visualization of malignant tissue during brain surgery—has received an incredible amount of recognition for its bold visual and compelling call to action to Illuminate with Gleolan, and has been an effective and memorable tool for the brand.

Although not named the eventual winner, Elevate was honored to be nominated for Rare Disease Agency of the Year. The agency has partnerships with multiple rare disease brands, including NORD, the leading rare disease organization in the US serving the almost 30,000,000 people living with rare diseases. As the old saying goes, it’s an honor just to be nominated.

In eight years as a leading healthcare agency, Elevate has strived to be the champion of healthcare challenger brands by helping them reach their full potential. It’s a unique positioning and approach that has yet again led to being honored as one of the top agencies in healthcare marketing.

See the full list of winners at MM+M.