Elevate Healthcare Marketing

Multiple client campaigns are blazing new trails

Multiple client campaigns are blazing new trails

Elevate Clients Named Finalists for 2023 PM360 Trailblazer Awards

PM360, the leading magazine for marketing decision-makers in the pharmaceutical, biotech, diagnostics, and medical device industries, has announced the finalists for its annual Trailblazer Awards. Among a remarkable lineup of entries, Elevate’s work on behalf of their clients has been recognized with multiple finalist nominations. Since 2009, the PM360 Trailblazer Awards have been honoring the most outstanding healthcare marketers and promotional work, celebrating innovation and excellence in the industry. This year, our client campaigns have been named finalists in four different categories, and the agency is a finalist for “Agency of the Year.”

In both the Relaunch/Revitalization of the Year and the Professional Campaign categories, Medexus’ optical imaging agent Gleolan® “See More. Resect More.” campaign was recognized as top work. The campaign used creative visuals of glowing, pink 3-fingered monster hands emerging from dark blue–hued brain tissue, building awareness of Gleolan and its vital role in fighting the challenges of gliomas by aiding neurosurgeons in achieving better tumor resection.

Another nomination came in Professional Website/Online Initiative category in the form of the “A Beautiful and Rare Chance” campaign for the National Organization for Rare Disorders (NORD). The newly refocused NORD communications initiative centered around the redesigned website. The campaign proved to be highly successful, driving increases in site activity and engagement with their resource library, downloads, and videos.

The final nomination came in the category of Sales Aid for the iVIZIA® “Covering the Spectrum” campaign. The campaign focused on demonstrating the multiple benefits of iVIZIA’s unique formulation for treating all the points of entry into the dry eye circle of the various etiologies of the condition, each represented by one of a spectrum of colors. The “Covering the Spectrum” campaign has garnered widespread recognition, winning four readership score awards from industry publications and solidifying iVIZIA as a top-of-mind brand for eye care professionals.

The finalist announcement comes as anticipation builds for the PM360 Trailblazer Awards ceremony in October, and industry professionals are eager to see if Elevate will once again take home an “Agency of the Year” title and if their work on behalf of clients will triumph in the other categories.

About PM360
PM360 is the go-to monthly journal for marketing decision-makers in the healthcare industry. The publication provides valuable insights, practical information, and personal and career perspectives to help marketing professionals navigate the complex and highly regulated healthcare environment successfully.