NATIONAL ORGANIZATION FOR RARE DISORDERS TAKES HOME GOLD AT PM360 TRAILBLAZERS
NATIONAL ORGANIZATION FOR RARE DISORDERS TAKES HOME GOLD AT PM360 TRAILBLAZERS
PM360, the leading magazine for marketing decision-makers in the pharmaceutical, biotech, diagnostics, and medical device industries, has announced the winners for its annual Trailblazer Awards. Among a remarkable lineup of entries, Elevate’s work on behalf of their clients was recognized with multiple awards.
Since 2009, the PM360 Trailblazer Awards have been honoring the most outstanding healthcare marketers and promotional work, celebrating innovation and excellence in the industry. This year, our client campaigns were named finalists in four different categories, and the agency itself was a finalist for “Agency of the Year.”
On the night of the event, the National Organization for Rare Disorders (NORD), in collaboration with Elevate, was awarded Gold in the Professional Website/Online Initiative category. The “A Beautiful and Rare Chance” campaign was created by Elevate as part of a newly refocused communications initiative that included a redesigned website. The new campaign and site have been driving a significant increase in site activity.
In both the Relaunch/Revitalization of the Year and the Professional Campaign categories, Medexus’ optical imaging agent Gleolan® “See More. Resect More.” campaign was nominated as top work. The campaign used creative visuals of glowing, pink, 3-fingered monster hands emerging from dark blue–hued brain tissue to build awareness of Gleolan and its vital role in fighting the challenges of gliomas by aiding neurosurgeons in achieving better tumor resection.
As always, Elevate celebrates the great collaboration with clients that leads to outstanding results in the market—and amazing recognition like these awards.
About PM360
PM360 is the go-to monthly journal for marketing decision-makers in the healthcare industry. The publication provides valuable insights, practical information, and personal and career perspectives to help marketing professionals navigate the complex and highly regulated healthcare environment successfully. Each year they recognize the best work in healthcare marketing at their PM360 Trailblazer awards. For more, see the Trailblazer Awards @pm360online.com
