Grifols and Elevate take Top Honors at the 2018 Trailblazers
HyperRAB Wins Best Professional Campaign with an Emotional Execution
PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Grifols and Elevate Healthcare as the Best Professional Campaign Trailblazer winner.
Elevate Co-Founder, Lorna Weir, shared this about the winning entry, “It’s difficult enough to follow recommendations by injecting a tremendous volume of medication, but inflicting more suffering on a patient who’d had a traumatic experience was even harder. Providing a solution to that challenge was really the essence of the HyperRAB campaign strategy. The “Animal Attack is Traumatic Enough” campaign was conceived from the idea that the face of a patient post-animal attack was the most powerful and emotional appeal that could be made to an HCP.”
Elevate Creative Director, Tara Powers, elaborates on the importance of the win, “It is terrific that team vision for a truly emotional appeal to the HCP, combined with intense stopping power, has been recognized as the Top Professional Campaign at this year’s Trailblazers. It is an honor to be part of this special team and helping make a difference.”
Since 2009, the PM360 Trailblazer Awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. Initiatives are selected in 18 distinct categories. Winners were selected in each category for their ability to stand out in the complex, ever-changing healthcare environment, and were judged on content, format, success in reaching targeted audience, and overall quality.
“Every year, our winning initiatives do not only represent the best of the work from the past year, but they are also a sign of how the industry evolving,” says Anna Stashower, CEO and Publisher of PM360. “This year’s winners include exciting uses of new technology that actually help to increase empathy and how others deal with and understand patients. While others push new creative ground that ups the ante for everyone else in the next year and beyond.”
In total, 49 winners were honored during a special, sold-out reception at Gotham Hall on September 13th, 2018, and will be featured in the October issue of PM360.
PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries. Published monthly, PM360is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.
The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.
By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.
About Elevate Healthcare
Elevate is the only agency specializing in helping guide healthcare challenger brands—biopharma and medical device brands that need to overcome more powerful competitors, market limitations, and internal obstacles to achieve their full potential. Based in suburban Philadelphia, Elevate was founded in 2016 by two successful former healthcare agency presidents, Lorna Weir and Frank Powers, as a new kind of agency, purpose-built to serve clients in the current challenging and dynamic healthcare marketing landscape.