KNOWING WHEN AND WHERE TO REACH HCPs

ELEVATE ECD, SAM CANNIZZARO FEATURED IN PM360 MAY ISSUE

As one of many innovative ways to better target and connect with healthcare professionals (HCPs), Sam Cannizzaro, EVP, Executive Creative Director, Elevate Healthcare, recommends using physicians’ national provider identifiers (NPIs) to “change the game” for marketers. He was featured in the May 2023 issue of PM360 magazine, providing insight into the key to improving HCP engagements.

As a trend, more and more individual HCP practices and large health systems are entirely opting out of inbox communications from pharma, making this tried-and-true tactic of the past no longer reliable on its own. “Now, mobile advertising and cross-device targeting are the ‘must haves’ in the HCP marketing toolkit,” Cannizzaro says.

He continued, “Online human behavior tells us 80% of people today bounce between multiple connected devices throughout the day. Consumer conversion rates only begin rising as they see the same promotional message multiple times.”

In order to be effective, Cannizzaro emphasizes the importance of delivering HCP campaigns with a cohesive narrative and messages moving in unison across all screens (mobile, connected TV, desktop, etc.) to achieve maximum impact.

Read the full article featuring Sam’s response at PM360.

About PM360
PM360 is the premier, must-read magazine for marketing decision-makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment. By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.