No one thinks about iron loss until symptoms strike; yet approximately 10 million people in the United States have iron deficiency (ID) and 5 million have iron deficiency anemia (IDA). Although intravenous iron is used in severe cases, most people are treated with oral iron salts, which are notoriously hard on the digestive system. This often results in discontinuation of therapy and poor results.
The arresting image of an iron phoenix rising out of red blood cells symbolizes the elevation of hemoglobin levels.
The iron mermaid was developed for the HCP women's health segment. As she rises from the depths, she elevates the red blood cells with her tail, providing another nod to the efficacy of Accrufer.