Elevate Healthcare Marketing

Foundation Fighting Blindness is showcasing what research can achieve and what they have already accomplished for the entire spectrum of retinal degenerative diseases.

The beacon on a modern lighthouse has some sophisticated optics. High-tech lenses are used to concentrate the light from a continuous illumination source.

We found inspiration for this logo design from that idea—and how the qualities of the Foundation Fighting Blindness figuratively relate to those of a lighthouse: a sole function to shed protective light in the darkness; continuous vigilance; unrelenting protection; and a guide to navigating and advancing through the dark.

New England @Patriots quarterback, #TomBrady, will be representing the Foundation Fighting Blindness this Sunday on his cleats for the #MyCauseMyCleats campaign. Thank you to Tom for your support in our fight to find treatments and cures ending blindness! @NFL

Our concept for Foundation Fighting Blindness focused on the experiences of two different patients. Even though the results may seem minimal to the outsider, they were life-changing to them.