Elevate Healthcare - Foundation Fighting Blindness Brand Development and Website Redesign

Rebranding Campaign Concept for Foundation Fighting Blindness. In a middle of the night, a vibrant starfield reveals the silhouette of a woman on the horizon. Headline reads, I didn't realize stars were little dots that twinkled. Misty L. a gene therapy reciepient.

Foundation Fighting Blindness is showcasing what research can achieve and what they have already accomplished for the entire spectrum of retinal degenerative diseases.

Foundation Fighting Blindness responsive web design experience.

The beacon on a modern lighthouse has some sophisticated optics. High-tech lenses are used to concentrate the light from a continuous illumination source.

We found inspiration for this logo design from that idea—and how the qualities of the Foundation Fighting Blindness figuratively relate to those of a lighthouse: a sole function to shed protective light in the darkness; continuous vigilance; unrelenting protection; and a guide to navigating and advancing through the dark.

New England @Patriots quarterback, #TomBrady, will be representing the Foundation Fighting Blindness this Sunday on his cleats for the #MyCauseMyCleats campaign. Thank you to Tom for your support in our fight to find treatments and cures ending blindness! @NFL

Showcasing how the Foundation Fighting Blindness visual concept supports an adaptive marketing campaign. A sunrise with a starfield superimposed reveals a man jogging. Headline reads, I was only seeing light flashes early on, but light Flashes when you've not seen anything for so many years - it was wonderful. Keith H., retinal prosthesis recipient.

Foundation Fighting Blindness rebranding campaign featured in two full page Journal Ads

Our concept for Foundation Fighting Blindness focused on the experiences of two different patients. Even though the results may seem minimal to the outsider, they were life-changing to them.